# Claude Skills for E-commerce Advertisers

Sixteen ready-to-install Claude skills for Google Ads, Meta Ads, and product
feed management. Built and maintained by
[AI Shopping Feeds](https://www.aishoppingfeeds.com).

## What's in this folder

### Google Ads

| Skill | What it does |
|---|---|
| `google-ads-rsa-headlines.skill.md` | 15 headlines + 4 descriptions, char-perfect, with pinning suggestions |
| `pmax-asset-pack.skill.md` | Full Performance Max asset pack (short HL, long HL, desc, sitelinks, callouts, snippets) |
| `google-ads-campaign-builder.skill.md` | Complete Search campaign blueprint: structure, keywords, RSAs, negatives, budget split |
| `google-ads-account-auditor.skill.md` | Senior-PPC-strategist audit: tracking, structure, copy, keywords, bidding, audiences, extensions |
| `search-terms-to-negatives.skill.md` | Turns a search-terms CSV into a categorised negative keyword list |
| `low-ctr-ad-rewrite.skill.md` | 5 rewrites of a losing ad, each tagged with a hypothesis |

### Meta Ads (Facebook + Instagram)

| Skill | What it does |
|---|---|
| `meta-primary-text.skill.md` | 8 primary text variations across PAS, AIDA, story, contrarian, stat hooks |
| `meta-headline-descriptions.skill.md` | 10 headlines (40c) + 5 link descriptions (30c) + 5 CTAs |
| `meta-advantage-plus-creative-pack.skill.md` | Full Advantage+ creative pack with cold/warm/retargeting variants |
| `meta-ad-teardown.skill.md` | Structured teardown of a losing Meta ad with 3 new angles to test |
| `meta-ads-campaign-builder.skill.md` | Full Meta campaign blueprint: ASC or 3-objective stack, audiences, creative matrix, 14-day learning plan |
| `meta-ads-account-auditor.skill.md` | Senior media-buyer audit: pixel/CAPI, structure, creative, copy, audiences, attribution |

### Cross-channel

| Skill | What it does |
|---|---|
| `ad-copy-qa-checker.skill.md` | Strict-editor checklist: char limits, banned claims, voice match, LP alignment |

### Product feed management

| Skill | What it does |
|---|---|
| `google-shopping-title-rewriter.skill.md` | 3 title variants (70/100/150c) using Brand + Attribute + Product + Spec |
| `product-feed-quality-auditor.skill.md` | Full feed audit against GMC/Meta/Microsoft specs, ranked by impact, with per-row evidence |
| `gmc-disapproval-fixer.skill.md` | Diagnoses Merchant Center disapprovals and returns a fix order + resubmission plan |

## How to install

### Claude.app (web)
1. Open Settings → Capabilities → Skills
2. Click "Add skill"
3. Paste the contents of any `.skill.md` file
4. Save. The skill appears in the picker on any new chat.

### Claude Code (CLI)
```bash
mkdir -p ~/.claude/skills
curl -o ~/.claude/skills/google-ads-rsa-headlines.skill.md \
  https://www.aishoppingfeeds.com/downloads/claude-skills/google-ads-rsa-headlines.skill.md
```

To install all 16 skills at once:

```bash
mkdir -p ~/.claude/skills && \
for s in google-ads-rsa-headlines pmax-asset-pack google-ads-campaign-builder \
         google-ads-account-auditor search-terms-to-negatives low-ctr-ad-rewrite \
         meta-primary-text meta-headline-descriptions meta-advantage-plus-creative-pack \
         meta-ad-teardown meta-ads-campaign-builder meta-ads-account-auditor \
         ad-copy-qa-checker google-shopping-title-rewriter \
         product-feed-quality-auditor gmc-disapproval-fixer; do
  curl -sO "https://www.aishoppingfeeds.com/downloads/claude-skills/${s}.skill.md"
  mv "${s}.skill.md" ~/.claude/skills/
done
```

### Claude Desktop
Drop the `.skill.md` files into `~/Library/Application Support/Claude/skills/` (macOS)
or `%APPDATA%\Claude\skills\` (Windows). Restart the app.

## Pair with Claude Memory

These skills work best when paired with brand-voice and account-context
memory entries. The Memory entries are inherited by every skill in a
conversation, so you don't repeat USPs, banned claims, brand voice, or
target audience in every prompt.

See the
[Claude Memory for paid media guide](https://www.aishoppingfeeds.com/blog/claude-memory-paid-media).

## Workflow guides

- [Claude skills for Google Ads](https://www.aishoppingfeeds.com/blog/claude-skills-for-google-ads)
- [Claude skills for Meta Ads](https://www.aishoppingfeeds.com/blog/claude-skills-for-meta-ads)
- [Claude skills for product feed management](https://www.aishoppingfeeds.com/blog/claude-skills-for-product-feed-management)
- [Chaining Claude skills end-to-end (brief → campaign → launch)](https://www.aishoppingfeeds.com/blog/chaining-claude-skills-paid-media-end-to-end)

## Licence

Use freely. Modify freely. If you remix and republish, a link back is appreciated
but not required.