Allegro Product Feed: Complete Integration Guide
Poland's largest e-commerce platform and one of the top 10 global marketplaces by traffic.
What is Allegro?
Allegro is a marketplace platform that enables sellers to reach customers across PL. With 22M+ active buyers, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Allegro, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Allegro product feed.
Why Sell on Allegro?
- Massive Reach: Access 22M+ active buyers
- Market Presence: Established platform in PL
- Allegro Ads: Take advantage of platform-specific features
- Smart! delivery: Take advantage of platform-specific features
- Allegro Pay: Take advantage of platform-specific features
Allegro Product Feed Requirements
Supported Feed Formats
Allegro accepts product feeds in the following formats: XML, CSV, API
Required Fields
Every Allegro product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Allegro's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Allegro Platform Features
Take advantage of these key features when selling on Allegro:
Allegro Ads
Leverage this feature to maximize your success on Allegro.
Smart! delivery
Leverage this feature to maximize your success on Allegro.
Allegro Pay
Leverage this feature to maximize your success on Allegro.
Fulfillment by Allegro
Leverage this feature to maximize your success on Allegro.
Common Allegro Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Allegro's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Allegro categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Allegro
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Allegro's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant XML, CSV, API feeds formatted exactly to Allegro's specifications.
🔄 Real-Time Sync
Keep your Allegro listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Allegro-specific errors before submission, reducing rejections and saving you time.
Getting Started with Allegro on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Allegro as Your Channel
Choose Allegro from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your XML, CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Allegro require?
Allegro accepts feeds in XML, CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Allegro feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Allegro and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Allegro alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Allegro support?
Allegro operates in PL. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Allegro Today
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