Amazon Product Feed: Complete Integration Guide
The world's largest online marketplace with over 300 million active customers worldwide. Amazon offers massive reach for sellers across virtually every product category.
What is Amazon?
Amazon is a marketplace platform that enables sellers to reach customers across multiple regions including Global, US, UK. With 300M+ active customers, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Amazon, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Amazon product feed.
Why Sell on Amazon?
- Massive Reach: Access 300M+ active customers
- Market Presence: Established platform in Global, US, UK
- FBA fulfillment: Take advantage of platform-specific features
- Prime eligibility: Take advantage of platform-specific features
- Sponsored Products: Take advantage of platform-specific features
Amazon Product Feed Requirements
Supported Feed Formats
Amazon accepts product feeds in the following formats: XML, CSV, API
Required Fields
Every Amazon product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Amazon's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Amazon Platform Features
Take advantage of these key features when selling on Amazon:
FBA fulfillment
Leverage this feature to maximize your success on Amazon.
Prime eligibility
Leverage this feature to maximize your success on Amazon.
Sponsored Products
Leverage this feature to maximize your success on Amazon.
A+ Content
Leverage this feature to maximize your success on Amazon.
Brand Registry
Leverage this feature to maximize your success on Amazon.
Common Amazon Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Amazon's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Amazon categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Amazon
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Amazon's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant XML, CSV, API feeds formatted exactly to Amazon's specifications.
🔄 Real-Time Sync
Keep your Amazon listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Amazon-specific errors before submission, reducing rejections and saving you time.
Getting Started with Amazon on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Amazon as Your Channel
Choose Amazon from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your XML, CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Amazon require?
Amazon accepts feeds in XML, CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Amazon feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Amazon and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Amazon alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Amazon support?
Amazon operates in Global, US, UK, DE, FR, ES, IT, JP, AU, IN. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Amazon Today
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