Bol.com Product Feed: Complete Integration Guide
Largest online retailer in the Netherlands and Belgium with extensive product range.
What is Bol.com?
Bol.com is a marketplace platform that enables sellers to reach customers across multiple regions including NL, BE. With 13M+ active customers, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Bol.com, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Bol.com product feed.
Why Sell on Bol.com?
- Massive Reach: Access 13M+ active customers
- Market Presence: Established platform in NL, BE
- Logistics via bol: Take advantage of platform-specific features
- Sponsored Products: Take advantage of platform-specific features
- Plaza partner program: Take advantage of platform-specific features
Bol.com Product Feed Requirements
Supported Feed Formats
Bol.com accepts product feeds in the following formats: CSV, API
Required Fields
Every Bol.com product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Bol.com's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Bol.com Platform Features
Take advantage of these key features when selling on Bol.com:
Logistics via bol
Leverage this feature to maximize your success on Bol.com.
Sponsored Products
Leverage this feature to maximize your success on Bol.com.
Plaza partner program
Leverage this feature to maximize your success on Bol.com.
Common Bol.com Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Bol.com's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Bol.com categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Bol.com
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Bol.com's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant CSV, API feeds formatted exactly to Bol.com's specifications.
🔄 Real-Time Sync
Keep your Bol.com listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Bol.com-specific errors before submission, reducing rejections and saving you time.
Getting Started with Bol.com on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Bol.com as Your Channel
Choose Bol.com from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Bol.com require?
Bol.com accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Bol.com feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Bol.com and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Bol.com alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Bol.com support?
Bol.com operates in NL, BE. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Bol.com Today
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