Coupang Product Feed: Complete Integration Guide
South Korea's largest e-commerce platform with rocket delivery service.
What is Coupang?
Coupang is a marketplace platform that enables sellers to reach customers across KR. With 18M+ active customers, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Coupang, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Coupang product feed.
Why Sell on Coupang?
- Massive Reach: Access 18M+ active customers
- Market Presence: Established platform in KR
- Rocket Delivery: Take advantage of platform-specific features
- Rocket Fresh: Take advantage of platform-specific features
- Coupang Play: Take advantage of platform-specific features
Coupang Product Feed Requirements
Supported Feed Formats
Coupang accepts product feeds in the following formats: CSV, API
Required Fields
Every Coupang product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Coupang's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Coupang Platform Features
Take advantage of these key features when selling on Coupang:
Rocket Delivery
Leverage this feature to maximize your success on Coupang.
Rocket Fresh
Leverage this feature to maximize your success on Coupang.
Coupang Play
Leverage this feature to maximize your success on Coupang.
Common Coupang Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Coupang's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Coupang categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Coupang
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Coupang's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant CSV, API feeds formatted exactly to Coupang's specifications.
🔄 Real-Time Sync
Keep your Coupang listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Coupang-specific errors before submission, reducing rejections and saving you time.
Getting Started with Coupang on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Coupang as Your Channel
Choose Coupang from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Coupang require?
Coupang accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Coupang feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Coupang and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Coupang alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Coupang support?
Coupang operates in KR. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Coupang Today
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