Criteo Product Feed: Complete Integration Guide
Commerce media platform powering retargeting and performance marketing at scale.
What is Criteo?
Criteo is a advertising platform that enables sellers to reach customers across Global. With 35K+ advertiser clients, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Criteo, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Criteo product feed.
Why Sell on Criteo?
- Massive Reach: Access 35K+ advertiser clients
- Market Presence: Established platform in Global
- Dynamic retargeting: Take advantage of platform-specific features
- Retail media: Take advantage of platform-specific features
- Customer acquisition: Take advantage of platform-specific features
Criteo Product Feed Requirements
Supported Feed Formats
Criteo accepts product feeds in the following formats: CSV, XML, API
Required Fields
Every Criteo product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Criteo's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Criteo Platform Features
Take advantage of these key features when selling on Criteo:
Dynamic retargeting
Leverage this feature to maximize your success on Criteo.
Retail media
Leverage this feature to maximize your success on Criteo.
Customer acquisition
Leverage this feature to maximize your success on Criteo.
Common Criteo Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Criteo's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Criteo categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Criteo
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Criteo's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant CSV, XML, API feeds formatted exactly to Criteo's specifications.
🔄 Real-Time Sync
Keep your Criteo listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Criteo-specific errors before submission, reducing rejections and saving you time.
Getting Started with Criteo on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Criteo as Your Channel
Choose Criteo from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your CSV, XML, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Criteo require?
Criteo accepts feeds in CSV, XML, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Criteo feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Criteo and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Criteo alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Criteo support?
Criteo operates in Global. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Criteo Today
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