CVS Media Exchange Product Feed: Complete Integration Guide
CVS pharmacy's retail media network.
What is CVS Media Exchange?
CVS Media Exchange is a advertising platform that enables sellers to reach customers across US. With 74M+ ExtraCare members, it represents a significant opportunity for e-commerce businesses.
To successfully sell on CVS Media Exchange, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your CVS Media Exchange product feed.
Why Sell on CVS Media Exchange?
- Massive Reach: Access 74M+ ExtraCare members
- Market Presence: Established platform in US
- Health/wellness focus: Take advantage of platform-specific features
- ExtraCare data: Take advantage of platform-specific features
- In-store media: Take advantage of platform-specific features
CVS Media Exchange Product Feed Requirements
Supported Feed Formats
CVS Media Exchange accepts product feeds in the following formats: CSV, API
Required Fields
Every CVS Media Exchange product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching CVS Media Exchange's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
CVS Media Exchange Platform Features
Take advantage of these key features when selling on CVS Media Exchange:
Health/wellness focus
Leverage this feature to maximize your success on CVS Media Exchange.
ExtraCare data
Leverage this feature to maximize your success on CVS Media Exchange.
In-store media
Leverage this feature to maximize your success on CVS Media Exchange.
Common CVS Media Exchange Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet CVS Media Exchange's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid CVS Media Exchange categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports CVS Media Exchange
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for CVS Media Exchange's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant CSV, API feeds formatted exactly to CVS Media Exchange's specifications.
🔄 Real-Time Sync
Keep your CVS Media Exchange listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches CVS Media Exchange-specific errors before submission, reducing rejections and saving you time.
Getting Started with CVS Media Exchange on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select CVS Media Exchange as Your Channel
Choose CVS Media Exchange from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does CVS Media Exchange require?
CVS Media Exchange accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my CVS Media Exchange feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on CVS Media Exchange and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage CVS Media Exchange alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does CVS Media Exchange support?
CVS Media Exchange operates in US. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on CVS Media Exchange Today
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