eBay product feed guide.
Global marketplace connecting millions of buyers and sellers for both new and used items, known for auctions and fixed-price listings.
Why eBay
Reach where your customers already are.
With 135M+ active buyers, eBay is one of the highest-leverage placements in your channel mix.
- Auction format
- Buy It Now
- Promoted Listings
- Global Shipping Program
Feed requirements
What eBay needs from your feed.
Supported formats: XML, CSV, API . Below is the field surface every eBay feed needs to pass spec.
Required fields
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Product ID
Unique identifier (your SKU).
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Title
Clear, descriptive product title (≤150 chars recommended).
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Description
Detailed product description with key features.
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Price
Current selling price with currency code.
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Availability
in stock, out of stock, or preorder.
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Image URL
High-quality product image (min 500×500 px).
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Product URL
Direct link to the product page on your site.
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Brand
Manufacturer or brand name.
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Category
Maps to eBay's taxonomy.
Recommended fields
Optional, but lift performance significantly.
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GTIN / EAN / UPC
Global Trade Item Number for accurate matching.
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MPN
Manufacturer Part Number.
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Sale Price
Discounted price (must be lower than regular price).
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Shipping
Cost and delivery timeframe.
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Additional Images
Multiple angles, lifestyle shots.
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Size / Colour
Variant-specific attributes.
Common errors
The fixes that stop disapprovals in their tracks.
Most eBay feed disapprovals trace back to four patterns. Catch them before submit instead of chasing them afterwards.
Missing required fields
Every eBay feed needs the full required-field set. AI Shopping Feeds validates on import and flags gaps before you submit.
Invalid image URLs
Images must be HTTPS, accessible, and meet eBay's size minimums. We catch broken or under-resolution images automatically.
Price formatting issues
Wrong currency code, missing decimals, or sale prices higher than regular prices all trigger disapprovals. Product Optimisation normalises pricing per channel spec.
Category mapping mismatches
Products must map to eBay's taxonomy, not your internal one. AI categorisation suggests the closest valid match for every SKU.
How we help
AI Shopping Feeds × eBay.
Built specifically for ecommerce and PPC teams that want one source of truth and AI doing the heavy lifting on every channel.
AI-led optimisation
Titles, descriptions and categories rewritten in your brand voice and formatted for eBay's listing rules.
Auto-generated feeds
Import once. We output compliant XML / CSV / API feeds shaped to eBay's spec.
Always-fresh sync
Scheduled refreshes keep pricing, inventory and metadata aligned with your source of truth.
Pre-submit validation
Catches eBay-specific issues before they become disapprovals, so you spend less time firefighting Merchant Centre.
Getting started
Live on eBay in four steps.
Connect your store
Shopify, WooCommerce, BigCommerce, CSV, XML, JSON. Your pick.
Select eBay as a channel
Configure mapping in a couple of clicks.
Optimise with AI
Bulk-rewrite titles, descriptions and categories to spec.
Export or auto-publish
Generate XML / CSV / API feeds, or schedule recurring pushes.
Tools that work with eBay
How teams actually ship a eBay feed.
AI Product Optimisation
Bulk-rewrite titles and descriptions for eBay's spec and character limits.
Learn moreFeed Audit
Score every product against eBay rules before submission. One-click fixes for the gaps.
Learn moreDPA Creative Editor
Render branded catalogue ads from the same feed you ship to eBay.
Learn moreFAQ
eBay feed questions.
What feed format does eBay require? +
eBay accepts feeds in XML, CSV, API. AI Shopping Feeds generates any of these formats automatically from your product data: no manual conversion, no spec-chasing.
How often should I refresh my eBay feed? +
Daily is the safe default for pricing and inventory accuracy. AI Shopping Feeds runs scheduled refreshes (and on-demand pushes) so your listings never drift from your source of truth.
Can I sell on eBay alongside other channels? +
Yes, that's exactly the point. Manage eBay from the same dashboard as Google Shopping, Meta Catalogs, TikTok Shop, OpenAI Commerce, Amazon, eBay, and 200+ other channels.
Which regions does eBay support? +
eBay operates across Global, US, UK, DE, AU. AI Shopping Feeds handles multi-currency, multi-language and per-region attribute requirements automatically.
Comparing tools
Shopping for a feed tool? Compare side-by-side.
AI Shopping Feeds vs Channable, Feedonomics, GoDataFeed, DataFeedWatch, Adzooma and Shoptimised. Operating model, fit, and switching notes for each.
Why wait? Try it free today.
Stop managing feeds manually. Start optimising with AI in 30 seconds.
- 100% free forever, no credit card required
- 1 brand, 1 feed, 100,000 products per feed
- Full AI Product Optimisation, Rule Engine, and 200+ channel exports
- Pay only for AI credits when you need them