Instagram Shopping Product Feed: Complete Integration Guide | AI Shopping Feeds

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Instagram Shopping Product Feed: Complete Integration Guide

Visual-first shopping experience integrated with Instagram posts and stories.

Social Commerce Global US UK

What is Instagram Shopping?

Instagram Shopping is a social commerce platform that enables sellers to reach customers across multiple regions including Global, US, UK. With 2B+ monthly users, it represents a significant opportunity for e-commerce businesses.

To successfully sell on Instagram Shopping, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Instagram Shopping product feed.

Why Sell on Instagram Shopping?

  • Massive Reach: Access 2B+ monthly users
  • Market Presence: Established platform in Global, US, UK
  • Shoppable posts: Take advantage of platform-specific features
  • Product tags: Take advantage of platform-specific features
  • Checkout on Instagram: Take advantage of platform-specific features

Instagram Shopping Product Feed Requirements

Supported Feed Formats

Instagram Shopping accepts product feeds in the following formats: CSV, API, JSON

Required Fields

Every Instagram Shopping product feed must include these essential fields:

  • Product ID: Unique identifier for each product (SKU)
  • Title: Clear, descriptive product title (max 150 characters recommended)
  • Description: Detailed product description with key features
  • Price: Current selling price with currency
  • Availability: Stock status (in stock, out of stock, preorder)
  • Image URL: High-quality product image (minimum 500x500 pixels)
  • Product URL: Link to product page on your website
  • Brand: Product brand or manufacturer name
  • Category: Product category matching Instagram Shopping's taxonomy

Recommended Fields

Enhance your listings with these optional but recommended fields:

  • GTIN/EAN/UPC: Global Trade Item Number for product identification
  • MPN: Manufacturer Part Number
  • Sale Price: Discounted price if applicable
  • Shipping: Shipping cost and delivery timeframe
  • Additional Images: Multiple product angles and lifestyle shots
  • Size/Color: Variant-specific attributes

Instagram Shopping Platform Features

Take advantage of these key features when selling on Instagram Shopping:

Shoppable posts

Leverage this feature to maximize your success on Instagram Shopping.

Product tags

Leverage this feature to maximize your success on Instagram Shopping.

Checkout on Instagram

Leverage this feature to maximize your success on Instagram Shopping.

Reels shopping

Leverage this feature to maximize your success on Instagram Shopping.

Common Instagram Shopping Feed Errors & Solutions

Missing Required Fields

Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.

Invalid Image URLs

Images must be accessible, high-quality, and meet Instagram Shopping's size requirements. Use HTTPS URLs only.

Price Formatting Issues

Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.

Category Mapping Errors

Products must be mapped to valid Instagram Shopping categories. AI Shopping Feeds provides automatic category matching.

How AI Shopping Feeds Supports Instagram Shopping

🤖 AI-Powered Optimization

Our AI automatically optimizes your product titles and descriptions specifically for Instagram Shopping's algorithm, improving visibility and click-through rates.

âš¡ Automated Feed Generation

Import your products once and generate compliant CSV, API, JSON feeds formatted exactly to Instagram Shopping's specifications.

🔄 Real-Time Sync

Keep your Instagram Shopping listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.

✅ Error Prevention

Built-in validation catches Instagram Shopping-specific errors before submission, reducing rejections and saving you time.

Getting Started with Instagram Shopping on AI Shopping Feeds

  1. 1

    Connect Your Store

    Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.

  2. 2

    Select Instagram Shopping as Your Channel

    Choose Instagram Shopping from our 200+ supported channels and configure your settings.

  3. 3

    Optimize with AI

    Let our AI enhance your titles, descriptions, and categories for maximum performance.

  4. 4

    Export & Submit

    Download your CSV, API, JSON feed or set up automatic scheduled exports.

Frequently Asked Questions

What feed format does Instagram Shopping require?

Instagram Shopping accepts feeds in CSV, API, JSON format. AI Shopping Feeds can generate any of these formats automatically from your product data.

How often should I update my Instagram Shopping feed?

We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.

Can I sell on Instagram Shopping and other channels simultaneously?

Absolutely! AI Shopping Feeds supports 200+ channels. Manage Instagram Shopping alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.

What regions does Instagram Shopping support?

Instagram Shopping operates in Global, US, UK. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.

Start Selling on Instagram Shopping Today

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