John Lewis Product Feed: Complete Integration Guide
UK premium department store with partner brands.
What is John Lewis?
John Lewis is a marketplace platform that enables sellers to reach customers across UK. With UK premium retailer, it represents a significant opportunity for e-commerce businesses.
To successfully sell on John Lewis, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your John Lewis product feed.
Why Sell on John Lewis?
- Massive Reach: Access UK premium retailer
- Market Presence: Established platform in UK
- Premium retail: Take advantage of platform-specific features
- Never Knowingly Undersold: Take advantage of platform-specific features
- Partner brands: Take advantage of platform-specific features
John Lewis Product Feed Requirements
Supported Feed Formats
John Lewis accepts product feeds in the following formats: CSV, API
Required Fields
Every John Lewis product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching John Lewis's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
John Lewis Platform Features
Take advantage of these key features when selling on John Lewis:
Premium retail
Leverage this feature to maximize your success on John Lewis.
Never Knowingly Undersold
Leverage this feature to maximize your success on John Lewis.
Partner brands
Leverage this feature to maximize your success on John Lewis.
Common John Lewis Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet John Lewis's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid John Lewis categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports John Lewis
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for John Lewis's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant CSV, API feeds formatted exactly to John Lewis's specifications.
🔄 Real-Time Sync
Keep your John Lewis listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches John Lewis-specific errors before submission, reducing rejections and saving you time.
Getting Started with John Lewis on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select John Lewis as Your Channel
Choose John Lewis from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does John Lewis require?
John Lewis accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my John Lewis feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on John Lewis and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage John Lewis alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does John Lewis support?
John Lewis operates in UK. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on John Lewis Today
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