Jumia Product Feed: Complete Integration Guide
Africa's largest e-commerce platform operating in 11 countries.
What is Jumia?
Jumia is a marketplace platform that enables sellers to reach customers across Africa. With 23M+ annual consumers, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Jumia, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Jumia product feed.
Why Sell on Jumia?
- Massive Reach: Access 23M+ annual consumers
- Market Presence: Established platform in Africa
- JumiaPay: Take advantage of platform-specific features
- Jumia Logistics: Take advantage of platform-specific features
- Pan-African reach: Take advantage of platform-specific features
Jumia Product Feed Requirements
Supported Feed Formats
Jumia accepts product feeds in the following formats: CSV, API
Required Fields
Every Jumia product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Jumia's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Jumia Platform Features
Take advantage of these key features when selling on Jumia:
JumiaPay
Leverage this feature to maximize your success on Jumia.
Jumia Logistics
Leverage this feature to maximize your success on Jumia.
Pan-African reach
Leverage this feature to maximize your success on Jumia.
Common Jumia Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Jumia's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Jumia categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Jumia
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Jumia's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant CSV, API feeds formatted exactly to Jumia's specifications.
🔄 Real-Time Sync
Keep your Jumia listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Jumia-specific errors before submission, reducing rejections and saving you time.
Getting Started with Jumia on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Jumia as Your Channel
Choose Jumia from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Jumia require?
Jumia accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Jumia feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Jumia and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Jumia alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Jumia support?
Jumia operates in Africa. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Jumia Today
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