Lazada Product Feed: Complete Integration Guide
Alibaba-backed Southeast Asian marketplace operating in 6 countries.
What is Lazada?
Lazada is a marketplace platform that enables sellers to reach customers across SEA. With 150M+ monthly visits, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Lazada, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Lazada product feed.
Why Sell on Lazada?
- Massive Reach: Access 150M+ monthly visits
- Market Presence: Established platform in SEA
- LazMall: Take advantage of platform-specific features
- Lazada Fulfillment: Take advantage of platform-specific features
- Lazada Sponsored Solutions: Take advantage of platform-specific features
Lazada Product Feed Requirements
Supported Feed Formats
Lazada accepts product feeds in the following formats: CSV, API
Required Fields
Every Lazada product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Lazada's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Lazada Platform Features
Take advantage of these key features when selling on Lazada:
LazMall
Leverage this feature to maximize your success on Lazada.
Lazada Fulfillment
Leverage this feature to maximize your success on Lazada.
Lazada Sponsored Solutions
Leverage this feature to maximize your success on Lazada.
Common Lazada Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Lazada's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Lazada categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Lazada
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Lazada's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant CSV, API feeds formatted exactly to Lazada's specifications.
🔄 Real-Time Sync
Keep your Lazada listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Lazada-specific errors before submission, reducing rejections and saving you time.
Getting Started with Lazada on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Lazada as Your Channel
Choose Lazada from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Lazada require?
Lazada accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Lazada feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Lazada and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Lazada alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Lazada support?
Lazada operates in SEA. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Lazada Today
Create your optimized Lazada product feed in minutes with AI Shopping Feeds.
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