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Advertising · 2 regions

Microsoft Advertising (Bing) product feed guide.

Product ads on Bing, Yahoo, DuckDuckGo and Microsoft properties.

Start free Visit Microsoft Advertising (Bing)

Why Microsoft Advertising (Bing)

Reach where your customers already are.

With 1B+ monthly searches, Microsoft Advertising (Bing) is one of the highest-leverage placements in your channel mix.

  • Shopping Campaigns
  • Audience Network
  • LinkedIn targeting

Feed requirements

What Microsoft Advertising (Bing) needs from your feed.

Supported formats: XML, CSV, TXT . Below is the field surface every Microsoft Advertising (Bing) feed needs to pass spec.

Required fields

  • Product ID

    Unique identifier (your SKU).

  • Title

    Clear, descriptive product title (≤150 chars recommended).

  • Description

    Detailed product description with key features.

  • Price

    Current selling price with currency code.

  • Availability

    in stock, out of stock, or preorder.

  • Image URL

    High-quality product image (min 500×500 px).

  • Product URL

    Direct link to the product page on your site.

  • Brand

    Manufacturer or brand name.

  • Category

    Maps to Microsoft Advertising (Bing)'s taxonomy.

Recommended fields

Optional, but lift performance significantly.

  • GTIN / EAN / UPC

    Global Trade Item Number for accurate matching.

  • MPN

    Manufacturer Part Number.

  • Sale Price

    Discounted price (must be lower than regular price).

  • Shipping

    Cost and delivery timeframe.

  • Additional Images

    Multiple angles, lifestyle shots.

  • Size / Colour

    Variant-specific attributes.

Common errors

The fixes that stop disapprovals in their tracks.

Most Microsoft Advertising (Bing) feed disapprovals trace back to four patterns. Catch them before submit instead of chasing them afterwards.

Missing required fields

Every Microsoft Advertising (Bing) feed needs the full required-field set. AI Shopping Feeds validates on import and flags gaps before you submit.

Invalid image URLs

Images must be HTTPS, accessible, and meet Microsoft Advertising (Bing)'s size minimums. We catch broken or under-resolution images automatically.

Price formatting issues

Wrong currency code, missing decimals, or sale prices higher than regular prices all trigger disapprovals. Product Optimisation normalises pricing per channel spec.

Category mapping mismatches

Products must map to Microsoft Advertising (Bing)'s taxonomy, not your internal one. AI categorisation suggests the closest valid match for every SKU.

How we help

AI Shopping Feeds × Microsoft Advertising (Bing).

Built specifically for ecommerce and PPC teams that want one source of truth and AI doing the heavy lifting on every channel.

AI-led optimisation

Titles, descriptions and categories rewritten in your brand voice and formatted for Microsoft Advertising (Bing)'s listing rules.

Auto-generated feeds

Import once. We output compliant XML / CSV / TXT feeds shaped to Microsoft Advertising (Bing)'s spec.

Always-fresh sync

Scheduled refreshes keep pricing, inventory and metadata aligned with your source of truth.

Pre-submit validation

Catches Microsoft Advertising (Bing)-specific issues before they become disapprovals, so you spend less time firefighting Merchant Centre.

Getting started

Live on Microsoft Advertising (Bing) in four steps.

01

Connect your store

Shopify, WooCommerce, BigCommerce, CSV, XML, JSON. Your pick.

02

Select Microsoft Advertising (Bing) as a channel

Configure mapping in a couple of clicks.

03

Optimise with AI

Bulk-rewrite titles, descriptions and categories to spec.

04

Export or auto-publish

Generate XML / CSV / TXT feeds, or schedule recurring pushes.

Tools that work with Microsoft Advertising (Bing)

How teams actually ship a Microsoft Advertising (Bing) feed.

AI Product Optimisation

Bulk-rewrite titles and descriptions for Microsoft Advertising (Bing)'s spec and character limits.

Learn more

Feed Audit

Score every product against Microsoft Advertising (Bing) rules before submission. One-click fixes for the gaps.

Learn more

DPA Creative Editor

Render branded catalogue ads from the same feed you ship to Microsoft Advertising (Bing).

Learn more

FAQ

Microsoft Advertising (Bing) feed questions.

What feed format does Microsoft Advertising (Bing) require? +

Microsoft Advertising (Bing) accepts feeds in XML, CSV, TXT. AI Shopping Feeds generates any of these formats automatically from your product data: no manual conversion, no spec-chasing.

How often should I refresh my Microsoft Advertising (Bing) feed? +

Daily is the safe default for pricing and inventory accuracy. AI Shopping Feeds runs scheduled refreshes (and on-demand pushes) so your listings never drift from your source of truth.

Can I sell on Microsoft Advertising (Bing) alongside other channels? +

Yes, that's exactly the point. Manage Microsoft Advertising (Bing) from the same dashboard as Google Shopping, Meta Catalogs, TikTok Shop, OpenAI Commerce, Amazon, eBay, and 200+ other channels.

Which regions does Microsoft Advertising (Bing) support? +

Microsoft Advertising (Bing) operates across Global, US. AI Shopping Feeds handles multi-currency, multi-language and per-region attribute requirements automatically.

Comparing tools

Shopping for a feed tool? Compare side-by-side.

AI Shopping Feeds vs Channable, Feedonomics, GoDataFeed, DataFeedWatch, Adzooma and Shoptimised. Operating model, fit, and switching notes for each.

See all comparisons
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Why wait? Try it free today.

Stop managing feeds manually. Start optimising with AI in 30 seconds.

  • 100% free forever, no credit card required
  • 1 brand, 1 feed, 100,000 products per feed
  • Full AI Product Optimisation, Rule Engine, and 200+ channel exports
  • Pay only for AI credits when you need them
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