Microsoft Advertising (Bing) Product Feed: Complete Integration Guide
Product ads on Bing, Yahoo, DuckDuckGo and Microsoft properties.
What is Microsoft Advertising (Bing)?
Microsoft Advertising (Bing) is a advertising platform that enables sellers to reach customers across multiple regions including Global, US. With 1B+ monthly searches, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Microsoft Advertising (Bing), you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Microsoft Advertising (Bing) product feed.
Why Sell on Microsoft Advertising (Bing)?
- Massive Reach: Access 1B+ monthly searches
- Market Presence: Established platform in Global, US
- Shopping Campaigns: Take advantage of platform-specific features
- Audience Network: Take advantage of platform-specific features
- LinkedIn targeting: Take advantage of platform-specific features
Microsoft Advertising (Bing) Product Feed Requirements
Supported Feed Formats
Microsoft Advertising (Bing) accepts product feeds in the following formats: XML, CSV, TXT
Required Fields
Every Microsoft Advertising (Bing) product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Microsoft Advertising (Bing)'s taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Microsoft Advertising (Bing) Platform Features
Take advantage of these key features when selling on Microsoft Advertising (Bing):
Shopping Campaigns
Leverage this feature to maximize your success on Microsoft Advertising (Bing).
Audience Network
Leverage this feature to maximize your success on Microsoft Advertising (Bing).
LinkedIn targeting
Leverage this feature to maximize your success on Microsoft Advertising (Bing).
Common Microsoft Advertising (Bing) Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Microsoft Advertising (Bing)'s size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Microsoft Advertising (Bing) categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Microsoft Advertising (Bing)
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Microsoft Advertising (Bing)'s algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant XML, CSV, TXT feeds formatted exactly to Microsoft Advertising (Bing)'s specifications.
🔄 Real-Time Sync
Keep your Microsoft Advertising (Bing) listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Microsoft Advertising (Bing)-specific errors before submission, reducing rejections and saving you time.
Getting Started with Microsoft Advertising (Bing) on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Microsoft Advertising (Bing) as Your Channel
Choose Microsoft Advertising (Bing) from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your XML, CSV, TXT feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Microsoft Advertising (Bing) require?
Microsoft Advertising (Bing) accepts feeds in XML, CSV, TXT format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Microsoft Advertising (Bing) feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Microsoft Advertising (Bing) and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Microsoft Advertising (Bing) alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Microsoft Advertising (Bing) support?
Microsoft Advertising (Bing) operates in Global, US. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
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