OTTO Product Feed: Complete Integration Guide
Major German marketplace and one of the largest online retailers in Europe.
What is OTTO?
OTTO is a marketplace platform that enables sellers to reach customers across DE. With 11M+ active customers, it represents a significant opportunity for e-commerce businesses.
To successfully sell on OTTO, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your OTTO product feed.
Why Sell on OTTO?
- Massive Reach: Access 11M+ active customers
- Market Presence: Established platform in DE
- Otto Partner Connect: Take advantage of platform-specific features
- Otto Advertising: Take advantage of platform-specific features
- Hermes logistics: Take advantage of platform-specific features
OTTO Product Feed Requirements
Supported Feed Formats
OTTO accepts product feeds in the following formats: XML, CSV, API
Required Fields
Every OTTO product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching OTTO's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
OTTO Platform Features
Take advantage of these key features when selling on OTTO:
Otto Partner Connect
Leverage this feature to maximize your success on OTTO.
Otto Advertising
Leverage this feature to maximize your success on OTTO.
Hermes logistics
Leverage this feature to maximize your success on OTTO.
Common OTTO Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet OTTO's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid OTTO categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports OTTO
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for OTTO's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant XML, CSV, API feeds formatted exactly to OTTO's specifications.
🔄 Real-Time Sync
Keep your OTTO listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches OTTO-specific errors before submission, reducing rejections and saving you time.
Getting Started with OTTO on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select OTTO as Your Channel
Choose OTTO from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your XML, CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does OTTO require?
OTTO accepts feeds in XML, CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my OTTO feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on OTTO and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage OTTO alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does OTTO support?
OTTO operates in DE. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on OTTO Today
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