Rakuten Product Feed: Complete Integration Guide
Japan's largest e-commerce platform and one of the world's largest internet companies.
What is Rakuten?
Rakuten is a marketplace platform that enables sellers to reach customers across multiple regions including JP, Global. With 100M+ members, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Rakuten, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Rakuten product feed.
Why Sell on Rakuten?
- Massive Reach: Access 100M+ members
- Market Presence: Established platform in JP, Global
- Rakuten Points: Take advantage of platform-specific features
- Rakuten Super Sale: Take advantage of platform-specific features
- Rakuten Advertising: Take advantage of platform-specific features
Rakuten Product Feed Requirements
Supported Feed Formats
Rakuten accepts product feeds in the following formats: XML, CSV, API
Required Fields
Every Rakuten product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Rakuten's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Rakuten Platform Features
Take advantage of these key features when selling on Rakuten:
Rakuten Points
Leverage this feature to maximize your success on Rakuten.
Rakuten Super Sale
Leverage this feature to maximize your success on Rakuten.
Rakuten Advertising
Leverage this feature to maximize your success on Rakuten.
Common Rakuten Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Rakuten's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Rakuten categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Rakuten
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Rakuten's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant XML, CSV, API feeds formatted exactly to Rakuten's specifications.
🔄 Real-Time Sync
Keep your Rakuten listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Rakuten-specific errors before submission, reducing rejections and saving you time.
Getting Started with Rakuten on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Rakuten as Your Channel
Choose Rakuten from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your XML, CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Rakuten require?
Rakuten accepts feeds in XML, CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Rakuten feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Rakuten and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Rakuten alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Rakuten support?
Rakuten operates in JP, Global. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Rakuten Today
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