Sephora Product Feed: Complete Integration Guide
Global beauty retailer marketplace.
What is Sephora?
Sephora is a fashion platform that enables sellers to reach customers across multiple regions including Global, US, FR. With Global beauty leader, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Sephora, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Sephora product feed.
Why Sell on Sephora?
- Massive Reach: Access Global beauty leader
- Market Presence: Established platform in Global, US, FR
- Beauty focus: Take advantage of platform-specific features
- Prestige brands: Take advantage of platform-specific features
- Beauty Insider: Take advantage of platform-specific features
Sephora Product Feed Requirements
Supported Feed Formats
Sephora accepts product feeds in the following formats: API
Required Fields
Every Sephora product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Sephora's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Sephora Platform Features
Take advantage of these key features when selling on Sephora:
Beauty focus
Leverage this feature to maximize your success on Sephora.
Prestige brands
Leverage this feature to maximize your success on Sephora.
Beauty Insider
Leverage this feature to maximize your success on Sephora.
Common Sephora Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Sephora's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Sephora categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Sephora
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Sephora's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant API feeds formatted exactly to Sephora's specifications.
🔄 Real-Time Sync
Keep your Sephora listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Sephora-specific errors before submission, reducing rejections and saving you time.
Getting Started with Sephora on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Sephora as Your Channel
Choose Sephora from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Sephora require?
Sephora accepts feeds in API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Sephora feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Sephora and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Sephora alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Sephora support?
Sephora operates in Global, US, FR. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Sephora Today
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