Target Plus product feed guide.
Target's curated third-party marketplace for extended product selection.
Why Target Plus
Reach where your customers already are.
With 200M+ store visits annually, Target Plus is one of the highest-leverage placements in your channel mix.
- Curated selection
- Target brand trust
- Same-day delivery
Feed requirements
What Target Plus needs from your feed.
Supported formats: CSV, API . Below is the field surface every Target Plus feed needs to pass spec.
Required fields
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Product ID
Unique identifier (your SKU).
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Title
Clear, descriptive product title (≤150 chars recommended).
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Description
Detailed product description with key features.
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Price
Current selling price with currency code.
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Availability
in stock, out of stock, or preorder.
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Image URL
High-quality product image (min 500×500 px).
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Product URL
Direct link to the product page on your site.
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Brand
Manufacturer or brand name.
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Category
Maps to Target Plus's taxonomy.
Recommended fields
Optional, but lift performance significantly.
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GTIN / EAN / UPC
Global Trade Item Number for accurate matching.
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MPN
Manufacturer Part Number.
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Sale Price
Discounted price (must be lower than regular price).
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Shipping
Cost and delivery timeframe.
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Additional Images
Multiple angles, lifestyle shots.
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Size / Colour
Variant-specific attributes.
Common errors
The fixes that stop disapprovals in their tracks.
Most Target Plus feed disapprovals trace back to four patterns. Catch them before submit instead of chasing them afterwards.
Missing required fields
Every Target Plus feed needs the full required-field set. AI Shopping Feeds validates on import and flags gaps before you submit.
Invalid image URLs
Images must be HTTPS, accessible, and meet Target Plus's size minimums. We catch broken or under-resolution images automatically.
Price formatting issues
Wrong currency code, missing decimals, or sale prices higher than regular prices all trigger disapprovals. Product Optimisation normalises pricing per channel spec.
Category mapping mismatches
Products must map to Target Plus's taxonomy, not your internal one. AI categorisation suggests the closest valid match for every SKU.
How we help
AI Shopping Feeds × Target Plus.
Built specifically for ecommerce and PPC teams that want one source of truth and AI doing the heavy lifting on every channel.
AI-led optimisation
Titles, descriptions and categories rewritten in your brand voice and formatted for Target Plus's listing rules.
Auto-generated feeds
Import once. We output compliant CSV / API feeds shaped to Target Plus's spec.
Always-fresh sync
Scheduled refreshes keep pricing, inventory and metadata aligned with your source of truth.
Pre-submit validation
Catches Target Plus-specific issues before they become disapprovals, so you spend less time firefighting Merchant Centre.
Getting started
Live on Target Plus in four steps.
Connect your store
Shopify, WooCommerce, BigCommerce, CSV, XML, JSON. Your pick.
Select Target Plus as a channel
Configure mapping in a couple of clicks.
Optimise with AI
Bulk-rewrite titles, descriptions and categories to spec.
Export or auto-publish
Generate CSV / API feeds, or schedule recurring pushes.
Tools that work with Target Plus
How teams actually ship a Target Plus feed.
AI Product Optimisation
Bulk-rewrite titles and descriptions for Target Plus's spec and character limits.
Learn moreFeed Audit
Score every product against Target Plus rules before submission. One-click fixes for the gaps.
Learn moreDPA Creative Editor
Render branded catalogue ads from the same feed you ship to Target Plus.
Learn moreFAQ
Target Plus feed questions.
What feed format does Target Plus require? +
Target Plus accepts feeds in CSV, API. AI Shopping Feeds generates any of these formats automatically from your product data: no manual conversion, no spec-chasing.
How often should I refresh my Target Plus feed? +
Daily is the safe default for pricing and inventory accuracy. AI Shopping Feeds runs scheduled refreshes (and on-demand pushes) so your listings never drift from your source of truth.
Can I sell on Target Plus alongside other channels? +
Yes, that's exactly the point. Manage Target Plus from the same dashboard as Google Shopping, Meta Catalogs, TikTok Shop, OpenAI Commerce, Amazon, eBay, and 200+ other channels.
Which regions does Target Plus support? +
Target Plus operates across US. AI Shopping Feeds handles multi-currency, multi-language and per-region attribute requirements automatically.
Comparing tools
Shopping for a feed tool? Compare side-by-side.
AI Shopping Feeds vs Channable, Feedonomics, GoDataFeed, DataFeedWatch, Adzooma and Shoptimised. Operating model, fit, and switching notes for each.
Why wait? Try it free today.
Stop managing feeds manually. Start optimising with AI in 30 seconds.
- 100% free forever, no credit card required
- 1 brand, 1 feed, 100,000 products per feed
- Full AI Product Optimisation, Rule Engine, and 200+ channel exports
- Pay only for AI credits when you need them