Tmall Product Feed: Complete Integration Guide
China's premium B2C marketplace for brands and retailers, part of Alibaba.
What is Tmall?
Tmall is a marketplace platform that enables sellers to reach customers across CN. With 500M+ annual buyers, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Tmall, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Tmall product feed.
Why Sell on Tmall?
- Massive Reach: Access 500M+ annual buyers
- Market Presence: Established platform in CN
- Tmall Global: Take advantage of platform-specific features
- Brand flagship stores: Take advantage of platform-specific features
- Super Brand Day: Take advantage of platform-specific features
Tmall Product Feed Requirements
Supported Feed Formats
Tmall accepts product feeds in the following formats: API
Required Fields
Every Tmall product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Tmall's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Tmall Platform Features
Take advantage of these key features when selling on Tmall:
Tmall Global
Leverage this feature to maximize your success on Tmall.
Brand flagship stores
Leverage this feature to maximize your success on Tmall.
Super Brand Day
Leverage this feature to maximize your success on Tmall.
Common Tmall Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Tmall's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Tmall categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Tmall
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Tmall's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant API feeds formatted exactly to Tmall's specifications.
🔄 Real-Time Sync
Keep your Tmall listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Tmall-specific errors before submission, reducing rejections and saving you time.
Getting Started with Tmall on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Tmall as Your Channel
Choose Tmall from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Tmall require?
Tmall accepts feeds in API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Tmall feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Tmall and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Tmall alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Tmall support?
Tmall operates in CN. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Tmall Today
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