Walmart Marketplace Product Feed: Complete Integration Guide
Fast-growing US marketplace offering access to Walmart's massive customer base with no monthly fees.
What is Walmart Marketplace?
Walmart Marketplace is a marketplace platform that enables sellers to reach customers across US. With 120M+ monthly visitors, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Walmart Marketplace, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Walmart Marketplace product feed.
Why Sell on Walmart Marketplace?
- Massive Reach: Access 120M+ monthly visitors
- Market Presence: Established platform in US
- Walmart Fulfillment Services: Take advantage of platform-specific features
- Walmart Connect ads: Take advantage of platform-specific features
- Two-day shipping: Take advantage of platform-specific features
Walmart Marketplace Product Feed Requirements
Supported Feed Formats
Walmart Marketplace accepts product feeds in the following formats: XML, CSV, API
Required Fields
Every Walmart Marketplace product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Walmart Marketplace's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Walmart Marketplace Platform Features
Take advantage of these key features when selling on Walmart Marketplace:
Walmart Fulfillment Services
Leverage this feature to maximize your success on Walmart Marketplace.
Walmart Connect ads
Leverage this feature to maximize your success on Walmart Marketplace.
Two-day shipping
Leverage this feature to maximize your success on Walmart Marketplace.
No monthly fees
Leverage this feature to maximize your success on Walmart Marketplace.
Common Walmart Marketplace Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Walmart Marketplace's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Walmart Marketplace categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Walmart Marketplace
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Walmart Marketplace's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant XML, CSV, API feeds formatted exactly to Walmart Marketplace's specifications.
🔄 Real-Time Sync
Keep your Walmart Marketplace listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Walmart Marketplace-specific errors before submission, reducing rejections and saving you time.
Getting Started with Walmart Marketplace on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Walmart Marketplace as Your Channel
Choose Walmart Marketplace from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your XML, CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Walmart Marketplace require?
Walmart Marketplace accepts feeds in XML, CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Walmart Marketplace feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Walmart Marketplace and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Walmart Marketplace alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Walmart Marketplace support?
Walmart Marketplace operates in US. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Walmart Marketplace Today
Create your optimized Walmart Marketplace product feed in minutes with AI Shopping Feeds.
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