Wildberries Product Feed: Complete Integration Guide
Russia's largest e-commerce platform expanding globally.
What is Wildberries?
Wildberries is a marketplace platform that enables sellers to reach customers across Global. With 55M+ monthly visits, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Wildberries, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Wildberries product feed.
Why Sell on Wildberries?
- Massive Reach: Access 55M+ monthly visits
- Market Presence: Established platform in Global
- Fashion focus: Take advantage of platform-specific features
- Own fulfillment: Take advantage of platform-specific features
Wildberries Product Feed Requirements
Supported Feed Formats
Wildberries accepts product feeds in the following formats: CSV, API
Required Fields
Every Wildberries product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Wildberries's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Wildberries Platform Features
Take advantage of these key features when selling on Wildberries:
Fashion focus
Leverage this feature to maximize your success on Wildberries.
Own fulfillment
Leverage this feature to maximize your success on Wildberries.
Common Wildberries Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Wildberries's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Wildberries categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Wildberries
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Wildberries's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant CSV, API feeds formatted exactly to Wildberries's specifications.
🔄 Real-Time Sync
Keep your Wildberries listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Wildberries-specific errors before submission, reducing rejections and saving you time.
Getting Started with Wildberries on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Wildberries as Your Channel
Choose Wildberries from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Wildberries require?
Wildberries accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Wildberries feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Wildberries and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Wildberries alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Wildberries support?
Wildberries operates in Global. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Wildberries Today
Create your optimized Wildberries product feed in minutes with AI Shopping Feeds.
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