Wish Product Feed: Complete Integration Guide
Mobile-first marketplace known for affordable products and value-focused shopping experience.
What is Wish?
Wish is a marketplace platform that enables sellers to reach customers across multiple regions including Global, US. With 100M+ app downloads, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Wish, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Wish product feed.
Why Sell on Wish?
- Massive Reach: Access 100M+ app downloads
- Market Presence: Established platform in Global, US
- Mobile-first: Take advantage of platform-specific features
- ProductBoost ads: Take advantage of platform-specific features
- Wish Express: Take advantage of platform-specific features
Wish Product Feed Requirements
Supported Feed Formats
Wish accepts product feeds in the following formats: CSV, API
Required Fields
Every Wish product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Wish's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Wish Platform Features
Take advantage of these key features when selling on Wish:
Mobile-first
Leverage this feature to maximize your success on Wish.
ProductBoost ads
Leverage this feature to maximize your success on Wish.
Wish Express
Leverage this feature to maximize your success on Wish.
A+ Merchants program
Leverage this feature to maximize your success on Wish.
Common Wish Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Wish's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Wish categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Wish
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Wish's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant CSV, API feeds formatted exactly to Wish's specifications.
🔄 Real-Time Sync
Keep your Wish listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Wish-specific errors before submission, reducing rejections and saving you time.
Getting Started with Wish on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Wish as Your Channel
Choose Wish from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Wish require?
Wish accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Wish feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Wish and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Wish alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Wish support?
Wish operates in Global, US. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Wish Today
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