Yahoo DSP Product Feed: Complete Integration Guide | AI Shopping Feeds

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Yahoo DSP Product Feed: Complete Integration Guide

Yahoo's demand-side platform for programmatic advertising.

Advertising Global US

What is Yahoo DSP?

Yahoo DSP is a advertising platform that enables sellers to reach customers across multiple regions including Global, US. With Yahoo/Verizon Media reach, it represents a significant opportunity for e-commerce businesses.

To successfully sell on Yahoo DSP, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Yahoo DSP product feed.

Why Sell on Yahoo DSP?

  • Massive Reach: Access Yahoo/Verizon Media reach
  • Market Presence: Established platform in Global, US
  • Native ads: Take advantage of platform-specific features
  • Display: Take advantage of platform-specific features
  • Video: Take advantage of platform-specific features

Yahoo DSP Product Feed Requirements

Supported Feed Formats

Yahoo DSP accepts product feeds in the following formats: API

Required Fields

Every Yahoo DSP product feed must include these essential fields:

  • Product ID: Unique identifier for each product (SKU)
  • Title: Clear, descriptive product title (max 150 characters recommended)
  • Description: Detailed product description with key features
  • Price: Current selling price with currency
  • Availability: Stock status (in stock, out of stock, preorder)
  • Image URL: High-quality product image (minimum 500x500 pixels)
  • Product URL: Link to product page on your website
  • Brand: Product brand or manufacturer name
  • Category: Product category matching Yahoo DSP's taxonomy

Recommended Fields

Enhance your listings with these optional but recommended fields:

  • GTIN/EAN/UPC: Global Trade Item Number for product identification
  • MPN: Manufacturer Part Number
  • Sale Price: Discounted price if applicable
  • Shipping: Shipping cost and delivery timeframe
  • Additional Images: Multiple product angles and lifestyle shots
  • Size/Color: Variant-specific attributes

Yahoo DSP Platform Features

Take advantage of these key features when selling on Yahoo DSP:

Native ads

Leverage this feature to maximize your success on Yahoo DSP.

Display

Leverage this feature to maximize your success on Yahoo DSP.

Video

Leverage this feature to maximize your success on Yahoo DSP.

Connected TV

Leverage this feature to maximize your success on Yahoo DSP.

Common Yahoo DSP Feed Errors & Solutions

Missing Required Fields

Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.

Invalid Image URLs

Images must be accessible, high-quality, and meet Yahoo DSP's size requirements. Use HTTPS URLs only.

Price Formatting Issues

Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.

Category Mapping Errors

Products must be mapped to valid Yahoo DSP categories. AI Shopping Feeds provides automatic category matching.

How AI Shopping Feeds Supports Yahoo DSP

🤖 AI-Powered Optimization

Our AI automatically optimizes your product titles and descriptions specifically for Yahoo DSP's algorithm, improving visibility and click-through rates.

âš¡ Automated Feed Generation

Import your products once and generate compliant API feeds formatted exactly to Yahoo DSP's specifications.

🔄 Real-Time Sync

Keep your Yahoo DSP listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.

✅ Error Prevention

Built-in validation catches Yahoo DSP-specific errors before submission, reducing rejections and saving you time.

Getting Started with Yahoo DSP on AI Shopping Feeds

  1. 1

    Connect Your Store

    Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.

  2. 2

    Select Yahoo DSP as Your Channel

    Choose Yahoo DSP from our 200+ supported channels and configure your settings.

  3. 3

    Optimize with AI

    Let our AI enhance your titles, descriptions, and categories for maximum performance.

  4. 4

    Export & Submit

    Download your API feed or set up automatic scheduled exports.

Frequently Asked Questions

What feed format does Yahoo DSP require?

Yahoo DSP accepts feeds in API format. AI Shopping Feeds can generate any of these formats automatically from your product data.

How often should I update my Yahoo DSP feed?

We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.

Can I sell on Yahoo DSP and other channels simultaneously?

Absolutely! AI Shopping Feeds supports 200+ channels. Manage Yahoo DSP alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.

What regions does Yahoo DSP support?

Yahoo DSP operates in Global, US. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.

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