Zalando Product Feed: Complete Integration Guide
Europe's leading online fashion marketplace serving 23 countries with over 50 million active customers.
What is Zalando?
Zalando is a fashion platform that enables sellers to reach customers across multiple regions including DE, UK, FR. With 50M+ active customers, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Zalando, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Zalando product feed.
Why Sell on Zalando?
- Massive Reach: Access 50M+ active customers
- Market Presence: Established platform in DE, UK, FR
- Partner Program: Take advantage of platform-specific features
- Zalando Marketing Services: Take advantage of platform-specific features
- Zalon styling: Take advantage of platform-specific features
Zalando Product Feed Requirements
Supported Feed Formats
Zalando accepts product feeds in the following formats: XML, CSV, API
Required Fields
Every Zalando product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Zalando's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Zalando Platform Features
Take advantage of these key features when selling on Zalando:
Partner Program
Leverage this feature to maximize your success on Zalando.
Zalando Marketing Services
Leverage this feature to maximize your success on Zalando.
Zalon styling
Leverage this feature to maximize your success on Zalando.
Free returns
Leverage this feature to maximize your success on Zalando.
Common Zalando Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Zalando's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Zalando categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Zalando
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Zalando's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant XML, CSV, API feeds formatted exactly to Zalando's specifications.
🔄 Real-Time Sync
Keep your Zalando listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Zalando-specific errors before submission, reducing rejections and saving you time.
Getting Started with Zalando on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Zalando as Your Channel
Choose Zalando from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your XML, CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Zalando require?
Zalando accepts feeds in XML, CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Zalando feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Zalando and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Zalando alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Zalando support?
Zalando operates in DE, UK, FR, ES, IT, NL, BE, PL. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Zalando Today
Create your optimized Zalando product feed in minutes with AI Shopping Feeds.
7-day free trial • Cancel anytime