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Fashion · 2 regions

ASOS product feed guide.

Global fashion destination for 20-somethings with 850+ brands.

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Why ASOS

Reach where your customers already are.

With 26M+ active customers, ASOS is one of the highest-leverage placements in your channel mix.

  • ASOS Marketplace
  • Premier delivery
  • Easy returns

Feed requirements

What ASOS needs from your feed.

Supported formats: CSV, API . Below is the field surface every ASOS feed needs to pass spec.

Required fields

  • Product ID

    Unique identifier (your SKU).

  • Title

    Clear, descriptive product title (≤150 chars recommended).

  • Description

    Detailed product description with key features.

  • Price

    Current selling price with currency code.

  • Availability

    in stock, out of stock, or preorder.

  • Image URL

    High-quality product image (min 500×500 px).

  • Product URL

    Direct link to the product page on your site.

  • Brand

    Manufacturer or brand name.

  • Category

    Maps to ASOS's taxonomy.

Recommended fields

Optional, but lift performance significantly.

  • GTIN / EAN / UPC

    Global Trade Item Number for accurate matching.

  • MPN

    Manufacturer Part Number.

  • Sale Price

    Discounted price (must be lower than regular price).

  • Shipping

    Cost and delivery timeframe.

  • Additional Images

    Multiple angles, lifestyle shots.

  • Size / Colour

    Variant-specific attributes.

Common errors

The fixes that stop disapprovals in their tracks.

Most ASOS feed disapprovals trace back to four patterns. Catch them before submit instead of chasing them afterwards.

Missing required fields

Every ASOS feed needs the full required-field set. AI Shopping Feeds validates on import and flags gaps before you submit.

Invalid image URLs

Images must be HTTPS, accessible, and meet ASOS's size minimums. We catch broken or under-resolution images automatically.

Price formatting issues

Wrong currency code, missing decimals, or sale prices higher than regular prices all trigger disapprovals. Product Optimisation normalises pricing per channel spec.

Category mapping mismatches

Products must map to ASOS's taxonomy, not your internal one. AI categorisation suggests the closest valid match for every SKU.

How we help

AI Shopping Feeds × ASOS.

Built specifically for ecommerce and PPC teams that want one source of truth and AI doing the heavy lifting on every channel.

AI-led optimisation

Titles, descriptions and categories rewritten in your brand voice and formatted for ASOS's listing rules.

Auto-generated feeds

Import once. We output compliant CSV / API feeds shaped to ASOS's spec.

Always-fresh sync

Scheduled refreshes keep pricing, inventory and metadata aligned with your source of truth.

Pre-submit validation

Catches ASOS-specific issues before they become disapprovals, so you spend less time firefighting Merchant Centre.

Getting started

Live on ASOS in four steps.

01

Connect your store

Shopify, WooCommerce, BigCommerce, CSV, XML, JSON. Your pick.

02

Select ASOS as a channel

Configure mapping in a couple of clicks.

03

Optimise with AI

Bulk-rewrite titles, descriptions and categories to spec.

04

Export or auto-publish

Generate CSV / API feeds, or schedule recurring pushes.

Tools that work with ASOS

How teams actually ship a ASOS feed.

AI Product Optimisation

Bulk-rewrite titles and descriptions for ASOS's spec and character limits.

Learn more

Feed Audit

Score every product against ASOS rules before submission. One-click fixes for the gaps.

Learn more

DPA Creative Editor

Render branded catalogue ads from the same feed you ship to ASOS.

Learn more

FAQ

ASOS feed questions.

What feed format does ASOS require? +

ASOS accepts feeds in CSV, API. AI Shopping Feeds generates any of these formats automatically from your product data: no manual conversion, no spec-chasing.

How often should I refresh my ASOS feed? +

Daily is the safe default for pricing and inventory accuracy. AI Shopping Feeds runs scheduled refreshes (and on-demand pushes) so your listings never drift from your source of truth.

Can I sell on ASOS alongside other channels? +

Yes, that's exactly the point. Manage ASOS from the same dashboard as Google Shopping, Meta Catalogs, TikTok Shop, OpenAI Commerce, Amazon, eBay, and 200+ other channels.

Which regions does ASOS support? +

ASOS operates across UK, Global. AI Shopping Feeds handles multi-currency, multi-language and per-region attribute requirements automatically.

Comparing tools

Shopping for a feed tool? Compare side-by-side.

AI Shopping Feeds vs Channable, Feedonomics, GoDataFeed, DataFeedWatch, Adzooma and Shoptimised. Operating model, fit, and switching notes for each.

See all comparisons
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Stop managing feeds manually. Start optimising with AI in 30 seconds.

  • 100% free forever, no credit card required
  • 1 brand, 1 feed, 100,000 products per feed
  • Full AI Product Optimisation, Rule Engine, and 200+ channel exports
  • Pay only for AI credits when you need them
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