ASOS Product Feed: Complete Integration Guide
Global fashion destination for 20-somethings with 850+ brands.
What is ASOS?
ASOS is a fashion platform that enables sellers to reach customers across multiple regions including UK, Global. With 26M+ active customers, it represents a significant opportunity for e-commerce businesses.
To successfully sell on ASOS, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your ASOS product feed.
Why Sell on ASOS?
- Massive Reach: Access 26M+ active customers
- Market Presence: Established platform in UK, Global
- ASOS Marketplace: Take advantage of platform-specific features
- Premier delivery: Take advantage of platform-specific features
- Easy returns: Take advantage of platform-specific features
ASOS Product Feed Requirements
Supported Feed Formats
ASOS accepts product feeds in the following formats: CSV, API
Required Fields
Every ASOS product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching ASOS's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
ASOS Platform Features
Take advantage of these key features when selling on ASOS:
ASOS Marketplace
Leverage this feature to maximize your success on ASOS.
Premier delivery
Leverage this feature to maximize your success on ASOS.
Easy returns
Leverage this feature to maximize your success on ASOS.
Common ASOS Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet ASOS's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid ASOS categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports ASOS
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for ASOS's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant CSV, API feeds formatted exactly to ASOS's specifications.
🔄 Real-Time Sync
Keep your ASOS listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches ASOS-specific errors before submission, reducing rejections and saving you time.
Getting Started with ASOS on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select ASOS as Your Channel
Choose ASOS from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does ASOS require?
ASOS accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my ASOS feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on ASOS and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage ASOS alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does ASOS support?
ASOS operates in UK, Global. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on ASOS Today
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