Titles
HealthyLength, attributes, brand prefix, channel limits, banned words
94
18 issues flagged
Feed Audit
Every issue Merchant Centre would catch. Before it costs you impressions.
One score, end to end. Eight category breakdowns. One-click fixes that route straight to Product Optimisation or the Rule Engine. The audit your account manager wishes you ran every day, running every day.
GMC, Meta, TikTok specs Daily auto-audits Slack & email alerts
Overall health
0
out of 100
Healthy
Up 14 points in the last 30 days
12,418
Passing
52
Warnings
10
Errors
0.0%
→ 0.4% disapprovals
customer median in 30 days
+0%
impression share
after first audit pass
0
audit categories
every check Merchant runs
0-click
fix routing
straight to Optimisation / Rules
Used by feed teams at ambitious brands and agencies
AKT LondonPulsioMindful ChefContempeeNutrition GeeksBPerfect CosmeticsHoly GelsPuresportRevive CollagenNoted AromasRheal SuperfoodsSneak EnergyCleensFree SoulUK RadiatorsAKT LondonPulsioMindful ChefContempeeNutrition GeeksBPerfect CosmeticsHoly GelsPuresportRevive CollagenNoted AromasRheal SuperfoodsSneak EnergyCleensFree SoulUK Radiators
What audits usually miss
A report nobody reads isn't an audit.
Silent disapprovals
Merchant Centre rejects products without telling your team. Disapproved SKUs stop earning impressions and you find out a week later.
Per-channel chaos
Google, Meta and TikTok each have their own rules. A title that passes one fails another. Without a single source, you're flying blind.
Fixes that don't ship
Spotting an issue in a report doesn't fix it. Someone has to copy the SKU, find it in the feed tool, edit, save, re-export. Days lost per audit.
What our audit does about it
Score every product. Categorise every issue. Route every fix.
The audit runs against the exact spec sheets Merchant Centre, Meta and TikTok publish. Every issue is grouped by category with a one-click fix that opens the affected SKUs in Product Optimisation or the Rule Engine. Daily runs catch regressions before they hit your campaigns.
How it works
Connect. Score. Drill. Fix.
Four steps. End to end in under fifteen minutes for a 50k catalogue. Re-runs are incremental, only checking what changed.
01
Connect your feed
Import once from Shopify, a URL, FTP, or paste a CSV. Existing customers can audit any feed in their account.
02
Score against three specs
Every product checked against GMC, Meta and TikTok rules in parallel. Eight categories, weighted to match what each channel actually penalises.
03
Drill into the failures
Click a category to see every affected SKU, the exact rule, and the recommended fix. Filter by channel, severity, or affected campaign.
04
Push fixes in one click
Bulk-edit, auto-fill missing attributes, or send the failing SKUs straight to Product Optimisation. The next audit reflects the change immediately.
What we check
Eight categories. Every product scored, every check.
Issues are weighted by severity and channel impact. A broken image fails harder than a stray space because Merchant rejects the listing outright. The overall score reflects what's actually losing you impressions.
Descriptions
HealthyLength, duplicates, manufacturer copy, broken HTML
89
42 issues flagged
Images
WatchResolution, broken links, overlays, watermarks, aspect ratio
76
87 issues flagged
Categorisation
Healthygoogle_product_category mapping, product_type consistency
98
4 issues flagged
GTIN & identifiers
WatchFormat, check-digit, MPN fallback, identifier_exists
82
31 issues flagged
Pricing
HealthyCurrency match, sale price ranges, price_drop signals
100
0 issues flagged
Availability
HealthyIn-stock signals, shipping, returns policy
96
8 issues flagged
Required attributes
ErrorsBrand, condition, age_group, gender, colour, size, material
71
92 issues flagged
Spec compliance
Three channels. One source of truth.
Every audit runs the same SKU against GMC, Meta and TikTok rules side by side. A title that's compliant on Google but too long for Meta gets flagged for Meta only, never both.
CheckGoogle MerchantMeta CatalogsTikTok Shop
Title length150 ch max65 ch max70 ch max
Description length5,000 ch9,999 ch1,000 ch
Image resolution100 × 100500 × 500600 × 600
GTIN requiredYesNoNo
Sale price range0.5–0.9× baseNoNo
Required attributes12 fields9 fields8 fields
Daily monitoring
Your audit, running while you sleep.
Every feed re-audits overnight against the latest spec changes. New issues land in your inbox or Slack channel with the affected SKUs and a one-click route to the fix.
- Daily incremental audits. Only changed SKUs re-checked
- Slack channel + email digest with the new failures
- Trend view: watch the score climb week over week
- Alert thresholds. Get pinged when score drops more than 5 points
Feed Audit Bot
APP · Today at 03:14
3 new issues on Nike Global (UK)
14 SKUs failing GTIN check
Identifier_exists set but GTIN missing. Will hit Merchant Centre at next push.
Fix in Optimisation
38 SKUs over Meta title limit
Titles over 65 characters will be truncated in Catalog. Re-run Optimisation to shorten.
Send to Rule Engine
Score up 3 points
94 → 97. Yesterday's title rewrite cleared 22 warnings.
Use cases
Where the audit earns its keep.
Recovery from suspension
200
SKUs reinstated
Rebuild after a Merchant Centre rejection.
Account suspended for misrepresentation. Run the audit, fix the 200 flagged SKUs with Product Optimisation, re-submit. Most teams reinstate within 48 hours.
Pre-launch check
−94%
early disapprovals
Catch problems before your campaign goes live.
Pushing 5,000 SKUs into a new Performance Max campaign? Audit first. Fix the disapprovals before you spend a pound on impressions you can't earn.
Agency monthly health
12
brands monitored
Multi-brand portfolio at a glance.
Twelve client feeds. One dashboard. Spot which brand's score dropped, why, and ship the fix without leaving the audit view.
Questions
What teams ask first.
About 90 seconds for a 50k catalogue on first run. Daily re-runs are incremental, only checking SKUs that have changed since last audit, so they usually finish in under 30 seconds.
Pairs well with
Find the issues, then fix them.
Audit any feed free
Run an audit. See your score.
Free plan ships with the full audit. Connect a feed and you'll have your first score in under two minutes, including the one-click fixes for whatever's failing.
Have a question first?
Talk to a human who actually runs feeds.
Pricing edge cases, migrations, multi-brand setups. We'll answer in your inbox, not in a queue.
Get in touch