Hand the AI your raw catalogue. Get back fully-attributed, channel-compliant product copy that sounds like you wrote it. In your brand voice, within every channel's character limit, ready to push.
Before
Air Max 90 mens
After
Before
pegasus 40 mn
After
Nike Pegasus 40 · Men's Run
Before
jordan 1 mid red
After
Air Jordan 1 Mid · Men's Trainer · Chicago Red / White · UK 10
−0%
rewrite time
vs. manual editing
+0%
avg. CTR uplift
Google Shopping pilot
0.0M+
products optimised
across customer catalogues
0 credit
per field
never expire
Used by feed teams at ambitious brands and agencies
Truncated titles
"Nike trainer blk 10". 18 characters. Google gives you 150 and trims your impression share for not using them.
Empty attributes
Missing colour, size, material, or gender. Each blank field is a filter you don't appear in.
Generic descriptions
Pasted from the manufacturer. Same as fifty other resellers. Search engines flatten the duplicates.
What Product Optimisation does about it
One pass. Every product. Every channel's spec, respected. Your brand voice, locked in.
You configure once: brand voice, attribute order, channel rules. The AI rewrites everything in the background. You review a diff. Push to your feed. Move on.
Product Optimisation is built around a single workflow: select, configure, rewrite, diff. Same shape whether you're touching 10 SKUs or 50,000.
Select by brand, category, channel, status, or paste a CSV of SKU IDs. Filter to anything addressable in your feed.
Set tone, attribute order, prefix/suffix rules, channel destinations. Saved as a preset for next time.
Per-channel character limits enforced. GMC / Meta / TikTok specs respected. Runs across 50,000 products in minutes.
Side-by-side preview of every change before it touches your live feed. Approve all, approve some, discard, or schedule.
Pick any subset. Run them together or one at a time. Each field has its own rules, character ceilings, and channel-specific behaviour.
Product title
Brand-prefixed, attribute-rich, channel-length aware
Description
Short or long form, with bullet points if the channel takes them
Google product category
Mapped to the latest GMC taxonomy automatically
Product type
Your internal taxonomy, normalised and consistent
Color
Normalised to channel-accepted values (e.g. 'Wolf Grey' → 'Grey')
Size
Standardised across men's / women's / kids' / EU / US
Material
Extracted from descriptions when missing, never invented
Gender / Age group
Inferred from category + title, with a confidence threshold
GTIN normalisation
Whitespace, leading zeros, check-digit validation
Brand name
Standardised ("adidas", not "Adidas" or "ADIDAS")
Product Optimisation writes once and emits a channel-specific variant for every destination, within each channel's exact character ceiling. No manual trimming, no surprise truncations.
Don't see your channel? Product Optimisation supports all 200+ destinations we export to. Rules update as channels publish them.
47k
SKUs onboarded
47,000 SKUs imported from a 2017 Magento export. Half were missing GTINs, two-thirds had three-word titles. One optimisation pass, two hours, ready to push.
70 ch
TikTok cap respected
Existing catalogue tuned for Google's 150-char titles needs to fit TikTok's 70-char ceiling. Product Optimisation emits a TikTok variant per SKU automatically, preserving brand voice.
12k
products realigned
12k products from a recent acquisition rewritten to match the parent brand's style guide. Tone, capitalisation, attribute order, all aligned in a single run.
Pay-as-you-go. Rewrite a title? One credit. Generate a description for the same SKU? Another credit. Pro and Enterprise plans include monthly credit allowances; top up from any tier without a subscription change.
Starter
$5
1,000 credits
Popular
$10
2,500 credits
Agency
$30
10,000 credits
Worked example
A 50,000-product catalogue. Optimise titles only.
Equivalent: a senior copywriter at $40/hr writing 50k titles for ~7 minutes each = $234,000. Product Optimisation does it for $150 in under 12 minutes.
Free plan ships with full Product Optimisation. Bring a catalogue, give it your brand voice, run a 100-product test in the next ten minutes.
Have a question first?
Pricing edge cases, migrations, multi-brand setups. We'll answer in your inbox, not in a queue.
Get in touch