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Outbrain Product Feed: Complete Integration Guide

Native advertising and content discovery platform.

Advertising Global

What is Outbrain?

Outbrain is a advertising platform that enables sellers to reach customers across Global. With 1B+ monthly reach, it represents a significant opportunity for e-commerce businesses.

To successfully sell on Outbrain, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Outbrain product feed.

Why Sell on Outbrain?

  • Massive Reach: Access 1B+ monthly reach
  • Market Presence: Established platform in Global
  • Native advertising: Take advantage of platform-specific features
  • Content amplification: Take advantage of platform-specific features
  • Audience targeting: Take advantage of platform-specific features

Outbrain Product Feed Requirements

Supported Feed Formats

Outbrain accepts product feeds in the following formats: CSV, API

Required Fields

Every Outbrain product feed must include these essential fields:

  • Product ID: Unique identifier for each product (SKU)
  • Title: Clear, descriptive product title (max 150 characters recommended)
  • Description: Detailed product description with key features
  • Price: Current selling price with currency
  • Availability: Stock status (in stock, out of stock, preorder)
  • Image URL: High-quality product image (minimum 500x500 pixels)
  • Product URL: Link to product page on your website
  • Brand: Product brand or manufacturer name
  • Category: Product category matching Outbrain's taxonomy

Recommended Fields

Enhance your listings with these optional but recommended fields:

  • GTIN/EAN/UPC: Global Trade Item Number for product identification
  • MPN: Manufacturer Part Number
  • Sale Price: Discounted price if applicable
  • Shipping: Shipping cost and delivery timeframe
  • Additional Images: Multiple product angles and lifestyle shots
  • Size/Color: Variant-specific attributes

Outbrain Platform Features

Take advantage of these key features when selling on Outbrain:

Native advertising

Leverage this feature to maximize your success on Outbrain.

Content amplification

Leverage this feature to maximize your success on Outbrain.

Audience targeting

Leverage this feature to maximize your success on Outbrain.

Common Outbrain Feed Errors & Solutions

Missing Required Fields

Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.

Invalid Image URLs

Images must be accessible, high-quality, and meet Outbrain's size requirements. Use HTTPS URLs only.

Price Formatting Issues

Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.

Category Mapping Errors

Products must be mapped to valid Outbrain categories. AI Shopping Feeds provides automatic category matching.

How AI Shopping Feeds Supports Outbrain

🤖 AI-Powered Optimization

Our AI automatically optimizes your product titles and descriptions specifically for Outbrain's algorithm, improving visibility and click-through rates.

âš¡ Automated Feed Generation

Import your products once and generate compliant CSV, API feeds formatted exactly to Outbrain's specifications.

🔄 Real-Time Sync

Keep your Outbrain listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.

✅ Error Prevention

Built-in validation catches Outbrain-specific errors before submission, reducing rejections and saving you time.

Getting Started with Outbrain on AI Shopping Feeds

  1. 1

    Connect Your Store

    Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.

  2. 2

    Select Outbrain as Your Channel

    Choose Outbrain from our 200+ supported channels and configure your settings.

  3. 3

    Optimize with AI

    Let our AI enhance your titles, descriptions, and categories for maximum performance.

  4. 4

    Export & Submit

    Download your CSV, API feed or set up automatic scheduled exports.

Frequently Asked Questions

What feed format does Outbrain require?

Outbrain accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.

How often should I update my Outbrain feed?

We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.

Can I sell on Outbrain and other channels simultaneously?

Absolutely! AI Shopping Feeds supports 200+ channels. Manage Outbrain alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.

What regions does Outbrain support?

Outbrain operates in Global. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.

Start Selling on Outbrain Today

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