Real.de (Kaufland) Product Feed: Complete Integration Guide | AI Shopping Feeds

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Real.de (Kaufland) Product Feed: Complete Integration Guide

German general merchandise marketplace now part of Kaufland Group.

Marketplace DE

What is Real.de (Kaufland)?

Real.de (Kaufland) is a marketplace platform that enables sellers to reach customers across DE. With 19M+ monthly visits, it represents a significant opportunity for e-commerce businesses.

To successfully sell on Real.de (Kaufland), you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Real.de (Kaufland) product feed.

Why Sell on Real.de (Kaufland)?

  • Massive Reach: Access 19M+ monthly visits
  • Market Presence: Established platform in DE
  • Wide category range: Take advantage of platform-specific features
  • German market reach: Take advantage of platform-specific features

Real.de (Kaufland) Product Feed Requirements

Supported Feed Formats

Real.de (Kaufland) accepts product feeds in the following formats: CSV, API

Required Fields

Every Real.de (Kaufland) product feed must include these essential fields:

  • Product ID: Unique identifier for each product (SKU)
  • Title: Clear, descriptive product title (max 150 characters recommended)
  • Description: Detailed product description with key features
  • Price: Current selling price with currency
  • Availability: Stock status (in stock, out of stock, preorder)
  • Image URL: High-quality product image (minimum 500x500 pixels)
  • Product URL: Link to product page on your website
  • Brand: Product brand or manufacturer name
  • Category: Product category matching Real.de (Kaufland)'s taxonomy

Recommended Fields

Enhance your listings with these optional but recommended fields:

  • GTIN/EAN/UPC: Global Trade Item Number for product identification
  • MPN: Manufacturer Part Number
  • Sale Price: Discounted price if applicable
  • Shipping: Shipping cost and delivery timeframe
  • Additional Images: Multiple product angles and lifestyle shots
  • Size/Color: Variant-specific attributes

Real.de (Kaufland) Platform Features

Take advantage of these key features when selling on Real.de (Kaufland):

Wide category range

Leverage this feature to maximize your success on Real.de (Kaufland).

German market reach

Leverage this feature to maximize your success on Real.de (Kaufland).

Common Real.de (Kaufland) Feed Errors & Solutions

Missing Required Fields

Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.

Invalid Image URLs

Images must be accessible, high-quality, and meet Real.de (Kaufland)'s size requirements. Use HTTPS URLs only.

Price Formatting Issues

Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.

Category Mapping Errors

Products must be mapped to valid Real.de (Kaufland) categories. AI Shopping Feeds provides automatic category matching.

How AI Shopping Feeds Supports Real.de (Kaufland)

🤖 AI-Powered Optimization

Our AI automatically optimizes your product titles and descriptions specifically for Real.de (Kaufland)'s algorithm, improving visibility and click-through rates.

âš¡ Automated Feed Generation

Import your products once and generate compliant CSV, API feeds formatted exactly to Real.de (Kaufland)'s specifications.

🔄 Real-Time Sync

Keep your Real.de (Kaufland) listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.

✅ Error Prevention

Built-in validation catches Real.de (Kaufland)-specific errors before submission, reducing rejections and saving you time.

Getting Started with Real.de (Kaufland) on AI Shopping Feeds

  1. 1

    Connect Your Store

    Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.

  2. 2

    Select Real.de (Kaufland) as Your Channel

    Choose Real.de (Kaufland) from our 200+ supported channels and configure your settings.

  3. 3

    Optimize with AI

    Let our AI enhance your titles, descriptions, and categories for maximum performance.

  4. 4

    Export & Submit

    Download your CSV, API feed or set up automatic scheduled exports.

Frequently Asked Questions

What feed format does Real.de (Kaufland) require?

Real.de (Kaufland) accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.

How often should I update my Real.de (Kaufland) feed?

We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.

Can I sell on Real.de (Kaufland) and other channels simultaneously?

Absolutely! AI Shopping Feeds supports 200+ channels. Manage Real.de (Kaufland) alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.

What regions does Real.de (Kaufland) support?

Real.de (Kaufland) operates in DE. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.

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