The RealReal Product Feed: Complete Integration Guide
Luxury consignment marketplace with authentication service.
What is The RealReal?
The RealReal is a fashion platform that enables sellers to reach customers across US. With 30M+ members, it represents a significant opportunity for e-commerce businesses.
To successfully sell on The RealReal, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your The RealReal product feed.
Why Sell on The RealReal?
- Massive Reach: Access 30M+ members
- Market Presence: Established platform in US
- Expert authentication: Take advantage of platform-specific features
- Luxury brands: Take advantage of platform-specific features
- Sustainability: Take advantage of platform-specific features
The RealReal Product Feed Requirements
Supported Feed Formats
The RealReal accepts product feeds in the following formats: API
Required Fields
Every The RealReal product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching The RealReal's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
The RealReal Platform Features
Take advantage of these key features when selling on The RealReal:
Expert authentication
Leverage this feature to maximize your success on The RealReal.
Luxury brands
Leverage this feature to maximize your success on The RealReal.
Sustainability
Leverage this feature to maximize your success on The RealReal.
Common The RealReal Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet The RealReal's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid The RealReal categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports The RealReal
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for The RealReal's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant API feeds formatted exactly to The RealReal's specifications.
🔄 Real-Time Sync
Keep your The RealReal listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches The RealReal-specific errors before submission, reducing rejections and saving you time.
Getting Started with The RealReal on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select The RealReal as Your Channel
Choose The RealReal from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does The RealReal require?
The RealReal accepts feeds in API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my The RealReal feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on The RealReal and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage The RealReal alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does The RealReal support?
The RealReal operates in US. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on The RealReal Today
Create your optimized The RealReal product feed in minutes with AI Shopping Feeds.
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