Walmart Connect Product Feed: Complete Integration Guide
Walmart's retail media and advertising platform.
What is Walmart Connect?
Walmart Connect is a advertising platform that enables sellers to reach customers across US. With Walmart's 150M+ customers, it represents a significant opportunity for e-commerce businesses.
To successfully sell on Walmart Connect, you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Walmart Connect product feed.
Why Sell on Walmart Connect?
- Massive Reach: Access Walmart's 150M+ customers
- Market Presence: Established platform in US
- Sponsored Products: Take advantage of platform-specific features
- Display ads: Take advantage of platform-specific features
- In-store ads: Take advantage of platform-specific features
Walmart Connect Product Feed Requirements
Supported Feed Formats
Walmart Connect accepts product feeds in the following formats: CSV, API
Required Fields
Every Walmart Connect product feed must include these essential fields:
- Product ID: Unique identifier for each product (SKU)
- Title: Clear, descriptive product title (max 150 characters recommended)
- Description: Detailed product description with key features
- Price: Current selling price with currency
- Availability: Stock status (in stock, out of stock, preorder)
- Image URL: High-quality product image (minimum 500x500 pixels)
- Product URL: Link to product page on your website
- Brand: Product brand or manufacturer name
- Category: Product category matching Walmart Connect's taxonomy
Recommended Fields
Enhance your listings with these optional but recommended fields:
- GTIN/EAN/UPC: Global Trade Item Number for product identification
- MPN: Manufacturer Part Number
- Sale Price: Discounted price if applicable
- Shipping: Shipping cost and delivery timeframe
- Additional Images: Multiple product angles and lifestyle shots
- Size/Color: Variant-specific attributes
Walmart Connect Platform Features
Take advantage of these key features when selling on Walmart Connect:
Sponsored Products
Leverage this feature to maximize your success on Walmart Connect.
Display ads
Leverage this feature to maximize your success on Walmart Connect.
In-store ads
Leverage this feature to maximize your success on Walmart Connect.
Common Walmart Connect Feed Errors & Solutions
Missing Required Fields
Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.
Invalid Image URLs
Images must be accessible, high-quality, and meet Walmart Connect's size requirements. Use HTTPS URLs only.
Price Formatting Issues
Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.
Category Mapping Errors
Products must be mapped to valid Walmart Connect categories. AI Shopping Feeds provides automatic category matching.
How AI Shopping Feeds Supports Walmart Connect
🤖 AI-Powered Optimization
Our AI automatically optimizes your product titles and descriptions specifically for Walmart Connect's algorithm, improving visibility and click-through rates.
âš¡ Automated Feed Generation
Import your products once and generate compliant CSV, API feeds formatted exactly to Walmart Connect's specifications.
🔄 Real-Time Sync
Keep your Walmart Connect listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.
✅ Error Prevention
Built-in validation catches Walmart Connect-specific errors before submission, reducing rejections and saving you time.
Getting Started with Walmart Connect on AI Shopping Feeds
- 1
Connect Your Store
Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.
- 2
Select Walmart Connect as Your Channel
Choose Walmart Connect from our 200+ supported channels and configure your settings.
- 3
Optimize with AI
Let our AI enhance your titles, descriptions, and categories for maximum performance.
- 4
Export & Submit
Download your CSV, API feed or set up automatic scheduled exports.
Frequently Asked Questions
What feed format does Walmart Connect require?
Walmart Connect accepts feeds in CSV, API format. AI Shopping Feeds can generate any of these formats automatically from your product data.
How often should I update my Walmart Connect feed?
We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.
Can I sell on Walmart Connect and other channels simultaneously?
Absolutely! AI Shopping Feeds supports 200+ channels. Manage Walmart Connect alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.
What regions does Walmart Connect support?
Walmart Connect operates in US. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.
Start Selling on Walmart Connect Today
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