Xiaohongshu (RED) Product Feed: Complete Integration Guide | AI Shopping Feeds

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Xiaohongshu (RED) Product Feed: Complete Integration Guide

Chinese social commerce and lifestyle platform.

Social Commerce CN

What is Xiaohongshu (RED)?

Xiaohongshu (RED) is a social commerce platform that enables sellers to reach customers across CN. With 300M+ registered users, it represents a significant opportunity for e-commerce businesses.

To successfully sell on Xiaohongshu (RED), you need a properly formatted product feed that meets their specific requirements. This guide covers everything you need to know about creating, optimizing, and managing your Xiaohongshu (RED) product feed.

Why Sell on Xiaohongshu (RED)?

  • Massive Reach: Access 300M+ registered users
  • Market Presence: Established platform in CN
  • Social commerce: Take advantage of platform-specific features
  • Beauty focus: Take advantage of platform-specific features
  • User reviews: Take advantage of platform-specific features

Xiaohongshu (RED) Product Feed Requirements

Supported Feed Formats

Xiaohongshu (RED) accepts product feeds in the following formats: API

Required Fields

Every Xiaohongshu (RED) product feed must include these essential fields:

  • Product ID: Unique identifier for each product (SKU)
  • Title: Clear, descriptive product title (max 150 characters recommended)
  • Description: Detailed product description with key features
  • Price: Current selling price with currency
  • Availability: Stock status (in stock, out of stock, preorder)
  • Image URL: High-quality product image (minimum 500x500 pixels)
  • Product URL: Link to product page on your website
  • Brand: Product brand or manufacturer name
  • Category: Product category matching Xiaohongshu (RED)'s taxonomy

Recommended Fields

Enhance your listings with these optional but recommended fields:

  • GTIN/EAN/UPC: Global Trade Item Number for product identification
  • MPN: Manufacturer Part Number
  • Sale Price: Discounted price if applicable
  • Shipping: Shipping cost and delivery timeframe
  • Additional Images: Multiple product angles and lifestyle shots
  • Size/Color: Variant-specific attributes

Xiaohongshu (RED) Platform Features

Take advantage of these key features when selling on Xiaohongshu (RED):

Social commerce

Leverage this feature to maximize your success on Xiaohongshu (RED).

Beauty focus

Leverage this feature to maximize your success on Xiaohongshu (RED).

User reviews

Leverage this feature to maximize your success on Xiaohongshu (RED).

Common Xiaohongshu (RED) Feed Errors & Solutions

Missing Required Fields

Ensure all required fields are populated. AI Shopping Feeds automatically validates your feed and highlights missing data.

Invalid Image URLs

Images must be accessible, high-quality, and meet Xiaohongshu (RED)'s size requirements. Use HTTPS URLs only.

Price Formatting Issues

Prices must include the correct currency code and format. Ensure sale prices are lower than regular prices.

Category Mapping Errors

Products must be mapped to valid Xiaohongshu (RED) categories. AI Shopping Feeds provides automatic category matching.

How AI Shopping Feeds Supports Xiaohongshu (RED)

🤖 AI-Powered Optimization

Our AI automatically optimizes your product titles and descriptions specifically for Xiaohongshu (RED)'s algorithm, improving visibility and click-through rates.

âš¡ Automated Feed Generation

Import your products once and generate compliant API feeds formatted exactly to Xiaohongshu (RED)'s specifications.

🔄 Real-Time Sync

Keep your Xiaohongshu (RED) listings up-to-date with automatic price and inventory synchronization from your e-commerce platform.

✅ Error Prevention

Built-in validation catches Xiaohongshu (RED)-specific errors before submission, reducing rejections and saving you time.

Getting Started with Xiaohongshu (RED) on AI Shopping Feeds

  1. 1

    Connect Your Store

    Import products from Shopify, WooCommerce, BigCommerce, or any platform via CSV/API.

  2. 2

    Select Xiaohongshu (RED) as Your Channel

    Choose Xiaohongshu (RED) from our 200+ supported channels and configure your settings.

  3. 3

    Optimize with AI

    Let our AI enhance your titles, descriptions, and categories for maximum performance.

  4. 4

    Export & Submit

    Download your API feed or set up automatic scheduled exports.

Frequently Asked Questions

What feed format does Xiaohongshu (RED) require?

Xiaohongshu (RED) accepts feeds in API format. AI Shopping Feeds can generate any of these formats automatically from your product data.

How often should I update my Xiaohongshu (RED) feed?

We recommend updating your feed at least daily to ensure accurate pricing and inventory. AI Shopping Feeds supports scheduled automatic updates to keep your listings current.

Can I sell on Xiaohongshu (RED) and other channels simultaneously?

Absolutely! AI Shopping Feeds supports 200+ channels. Manage Xiaohongshu (RED) alongside Google Shopping, Amazon, Meta, TikTok Shop, and more from a single dashboard.

What regions does Xiaohongshu (RED) support?

Xiaohongshu (RED) operates in CN. AI Shopping Feeds handles multi-currency and multi-language requirements automatically.

Start Selling on Xiaohongshu (RED) Today

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