Google Shopping API: AI-Powered Feed Optimisation

The API supports CSV, XML, JSON, and direct URL imports. You can upload files directly via multipart form data, send raw JSON in the request body, or point the API at a hosted feed URL. The importer automatically detects the format, parses the content, and maps columns to standard product attributes. Most Shopify, WooCommerce, Magento, and BigCommerce feed exports work without any custom field mapping configuration.

The AI analyses each product's existing attributes, title, description, brand, product type, and category, then generates optimised versions. For titles, it follows Google Shopping best practices: brand first, then product type, then key differentiating attributes like colour, size, and material. For descriptions, it produces clear, detailed copy that highlights benefits without violating Google's content policies. Category mapping assigns the most specific Google taxonomy category based on multiple product signals. You can provide custom instructions to control the optimisation style.

Yes. Use the scheduling endpoint to set up recurring exports to Google Merchant Centre at any frequency, daily, twice daily, weekly, or custom intervals. Each scheduled export generates a compliant feed URL that you submit to Merchant Centre as your feed source. The exported feed is always formatted correctly with the right attribute names, required fields, and taxonomy codes. You can also trigger on-demand exports via the API whenever you need an immediate update.

The feed audit endpoint scans your products for common disapproval causes: missing GTINs, incorrect or overly broad category mappings, incomplete required attributes (condition, availability, shipping), broken image URLs, and potential policy violations. Results come back as structured JSON with the affected product IDs and specific issues. You can then use the bulk update endpoint to fix issues programmatically, or trigger AI optimisation to correct titles and categories automatically.

Yes. The Growth plan is free and includes 1 brand, 1 feed, and support for up to 100,000 products. You get full REST API access, AI optimisation, scheduled exports, feed audits, and the rule engine. It's a complete plan with no time limit, use it indefinitely. The Pro plan adds more brands, feeds, and priority support for $10/month (or $100/year, save $20). Enterprise plans offer custom limits and dedicated support.

Every plan supports up to 100,000 products per feed. Scale by adding feeds: Growth includes 1 feed, Pro includes 30, Enterprise includes 300. Bulk operations let you import, update, or optimise thousands of products in a single API call within your plan's rate limit (Growth 10 req/min, Pro 100, Enterprise 500). Large operations run asynchronously, so your application doesn't need to wait for completion. The API is built to handle catalogues with hundreds of thousands of SKUs without performance degradation.

The API uses Bearer token authentication. Include your API key in the Authorization header of every request: 'Authorization: Bearer your-api-key'. API keys are team-scoped, so all requests using a given key share the same brand and feed permissions. You can create multiple keys for different environments (development, staging, production) or different team members, and revoke any key instantly from your dashboard.

Yes. Each brand in AI Shopping Feeds is a separate entity with its own feeds, products, and export configurations. The API supports full CRUD operations on brands, so you can create, list, update, and delete brands programmatically. This is ideal for agencies managing client accounts or platforms with multiple sellers. The free Growth plan includes 1 brand; Pro and Enterprise plans support multiple brands with the same API key.

The API supports webhook-style integration through scheduled operations and status polling. You can set up scheduled imports, optimisation runs, and exports that trigger automatically at defined intervals. For event-driven architectures, you can poll operation status endpoints to check when async operations (like bulk optimisation) complete. The platform is designed to work with your existing event-driven infrastructure, trigger API calls from your e-commerce platform's webhooks for near-real-time feed updates.

Bulk operations have no rate limits, you can import, update, or export as many products as your plan supports in a single call. Standard CRUD endpoints have generous rate limits that accommodate normal usage patterns. The API returns standard rate limit headers (X-RateLimit-Remaining, X-RateLimit-Reset) so your integration can handle limits gracefully. Enterprise plans offer custom rate limits for high-volume use cases.

Sign up for a free account at aishoppingfeeds.com, create a team, and generate an API key from your dashboard. The API is immediately available, no approval process, no waiting period. Start by creating a brand, importing a feed, and triggering AI optimisation. The full API reference documentation is available at the developer portal, including example requests and responses for every endpoint.

Yes. You can export feeds in supplemental format, which includes only the fields you want to override in your primary Merchant Centre feed. This is useful when you want to use AI Shopping Feeds specifically for title and category optimisation while keeping your primary feed managed by your e-commerce platform. The supplemental export includes product IDs and only the optimised fields, making it easy to merge with your existing Merchant Centre setup.

Yes. The API is hosted on global infrastructure and available from any region. There are no geographic restrictions on API access. For Google Shopping, you can create exports targeting any Merchant Centre region, UK, US, EU, Australia, and all other supported countries. Product data, prices, and availability can be configured per region if you sell in multiple markets.