Ad calculators · 100% free

Ad Frequency Cap ROI Calculator

Calculate the ROI of capping ad frequency, wasted spend at high frequency vs lost reach.

Meta Google
Wasted spend (over-frequency)
$6,000
500,000 excess impressions
Actual frequency
5.00
Target: 4

About this tool

After 3-5 impressions per user per week, ad performance plateaus. Calculator models wasted spend.

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