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Amazon vs Shopify Margin Comparator

Compare net margin on same SKU sold via Amazon FBA vs your Shopify store, referral, FBA, processing all factored.

Amazon Shopify
Amazon FBA
Shopify D2C
Margin delta (Shopify − Amazon)
$-5.80
Amazon FBA net
$17.20
38.2% margin
Shopify D2C net
$11.40
25.3% margin

About this tool

Same SKU at same price: Amazon takes 25-30% in fees; Shopify takes 2.9%. But Amazon has free traffic; Shopify needs ad spend.

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