Average Order Value (AOV) Calculator
Calculate AOV, see what a 10% lift means in monthly revenue, and benchmark against your category.
| Uplift | New AOV | New revenue | Gain |
|---|---|---|---|
| +5% | $82 | $86,100 | +$4,100 |
| +10% | $86 | $90,200 | +$8,200 |
| +15% | $90 | $94,300 | +$12,300 |
| +25% | $98 | $102,500 | +$20,500 |
| Apparel | $60–$120 |
| Beauty & Skincare | $45–$85 |
| Health & Supplements | $50–$100 |
| Home & Decor | $75–$180 |
| Electronics & Accessories | $80–$250 |
| Food & Beverage | $35–$70 |
| Pet | $45–$90 |
About this tool
AOV is a deceptively powerful metric, a 10% uplift drops straight to revenue without spending more on ads. This tool calculates current AOV, models uplift scenarios, and benchmarks against typical D2C category ranges.
Five highest-leverage AOV plays
- • Free shipping threshold set 30–50% above current AOV — the single most-tested D2C lever
- • Product bundles — pre-built sets at a small discount
- • Post-add-to-cart upsell modal — relevant accessory or replenishment
- • BOGO / multi-buy — "Buy 2 get 10% off"
- • Gift with purchase over X — protects margin vs sitewide discount
AOV without context lies
A jewelry brand at $250 AOV isn't doing better than a snack brand at $35 AOV — different categories have wildly different ranges. Pair AOV with RPV (revenue-per-visitor) and contribution margin per order to read it correctly.
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