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Channel Conflict Pricing Calculator
Calculate MAP (minimum advertised price) and channel pricing to avoid retailer-direct conflict.
Retail D2C
MAP (minimum advertised price)
$85.00
Floor for retailers
Wholesale price
$50.00
Wholesale margin / unit
$25.00
D2C margin / unit (at MSRP)
$75.00
About this tool
Selling direct + through retailers creates MAP enforcement challenges. Calculator models margin under each.
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