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Ecommerce Holiday Calendar 2026

All 2026 ecommerce holidays, BFCM, Prime Day, Memorial Day, Mother's Day, etc, with dates and planning notes.

D2C Shopify

Thu, January 1

New Year's Day

Slowest revenue day of year; January reset campaigns start now

Sat, February 14

Valentine's Day

Gift orders peak Feb 7-13; lead times tight, ship cutoffs early Feb 12

Sun, March 8

Mother's Day (UK)

UK peak gifting; D2C beauty/jewellery 3-5x baseline

Tue, March 17

St Patrick's Day

Mostly bar/food vertical; novelty apparel

Sun, April 5

Easter Sunday

Easter creative live mid-March

Sun, May 10

Mother's Day (US)

Top 3 gifting holiday in US — book ad inventory early April

Mon, May 25

Memorial Day

Major D2C sale weekend; 20-30% off norms

Sun, June 21

Father's Day

Half the volume of Mother's Day; tools/grooming/whisky lead

Sat, July 4

Independence Day

Outdoor/apparel/grills spike

Wed, July 15

Amazon Prime Day (est)

Confirmed July 8-9 most years; non-Amazon retailers run counter-promos

Mon, September 7

Labor Day

Mattresses, furniture, BFCM lead-in sale

Tue, October 13

Indigenous Peoples Day

Quiet retail day; Columbus Day for some

Sat, October 31

Halloween

Costume sales peak Oct 20-29

Thu, November 26

Thanksgiving

Web traffic builds throughout Wed; mobile-heavy

Fri, November 27

Black Friday

Biggest single online revenue day for most D2C — 40-100% MoM lift

Mon, November 30

Cyber Monday

Strongest mobile + tech category day

Tue, December 1

Giving Tuesday

Charity tie-ins drive engagement; consider matching gift offers

Mon, December 14

Green Monday

Last guaranteed standard-shipping day for many carriers

Fri, December 18

Super Saturday / Free Shipping Day

Last realistic shipping cutoff

Fri, December 25

Christmas Day

Surprisingly active for gift card and self-purchase

Sat, December 26

Boxing Day

UK/AU/CA major sale day — discounts 30-50%

About this tool

Reference calendar of every major 2026 ecommerce shopping holiday with dates, typical lead times, and historical revenue patterns.

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