Ad calculators · 100% free
Email Engagement Rate Calculator
Calculate engagement rate (opens + clicks), the metric Gmail and Outlook use for inboxing.
Email
Engagement rate
33.60%
(opens + clicks) / sent
Open rate
30.00%
Benchmark: 20-30%
Click-through rate (CTR)
3.60%
Benchmark: 2-5%
Click-to-open (CTOR)
12.00%
Quality of content metric
About this tool
Engagement rate = (opens + clicks) / sent. Drives sender reputation. Aim for 20%+.
More free tools
See all tools → Ad calculators
Email List Growth Rate Calculator
Calculate net email list growth rate, new subs minus unsubs and hard bounces.
Ad calculators
Negative Keyword Savings Calculator
Calculate ad spend saved by adding negative keywords, based on % of impressions matched.
Ad calculators
Tier-Based Loyalty Program Economics
Model the economics of tier-based loyalty (Silver/Gold/Platinum), reward cost per tier and LTV uplift.
Ad calculators
Checkout Step Reduction ROI
Calculate revenue lift from removing steps from your checkout, each removed step typically lifts CR 5-15%.
Free forever · No card
Why wait? Try it free today.
Stop managing feeds manually. Start optimising with AI in 30 seconds.
- 100% free forever, no credit card required
- 1 brand, 1 feed, 100,000 products per feed
- Full AI Product Optimisation, Rule Engine, and 200+ channel exports
- Pay only for AI credits when you need them