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Email Revenue Per Recipient Calculator
Calculate Revenue Per Recipient (RPR), the gold-standard email program KPI.
Email
RPR
$0.38
Top quartile: $0.30+ · Median: $0.15
Annualised RPR (assumes 12 sends)
$4.50
Subscriber annual value from email alone
About this tool
RPR = revenue / emails delivered. Industry top quartile: $0.30+. Median: $0.15.
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