Ad calculators · 100% free

Email Revenue Per Recipient Calculator

Calculate Revenue Per Recipient (RPR), the gold-standard email program KPI.

Email
RPR
$0.38
Top quartile: $0.30+ · Median: $0.15
Annualised RPR (assumes 12 sends)
$4.50
Subscriber annual value from email alone

About this tool

RPR = revenue / emails delivered. Industry top quartile: $0.30+. Median: $0.15.

More free tools

See all tools →
Free forever · No card

Why wait? Try it free today.

Stop managing feeds manually. Start optimising with AI in 30 seconds.

  • 100% free forever, no credit card required
  • 1 brand, 1 feed, 100,000 products per feed
  • Full AI Product Optimisation, Rule Engine, and 200+ channel exports
  • Pay only for AI credits when you need them