Event Schema Generator
Generate Event JSON-LD for product launches, sales, drops and virtual events.
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Event",
"name": "Spring Collection Launch — Brooklyn Pop-Up",
"description": "Join us for the launch of our 2026 spring collection — drinks, music and exclusive early access.",
"startDate": "2026-06-15T18:00",
"endDate": "2026-06-15T22:00",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"image": "https://acmeapparel.com/events/spring-launch.jpg",
"location": {
"@type": "Place",
"name": "Acme Apparel Brooklyn",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "Brooklyn",
"addressRegion": "NY",
"addressCountry": "US"
}
},
"organizer": {
"@type": "Organization",
"name": "Acme Apparel",
"url": "https://acmeapparel.com"
},
"offers": {
"@type": "Offer",
"url": "https://acmeapparel.com/events/spring-launch/rsvp",
"price": "0",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
}
}
</script>About this tool
Event schema triggers Google's event rich result. Generator handles name, start/end date, location (or virtual), offers (price + URL + availability), and organizer, perfect for sales, drops, webinars and pop-ups.
Event schema for ecommerce
- • Product drops and limited launches — drives Event rich result with countdown
- • Pop-up shops and in-person sample sales — combines with LocalBusiness for double rich result
- • Webinars and creator events — use OnlineEventAttendanceMode
- • Black Friday / annual sales — Event schema with start/end date and offers
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