Feed Disapproval Cost Calculator
Estimate the daily revenue you're losing while products sit disapproved in Merchant Centre or Meta Catalogue.
About this tool
Most merchants underestimate disapproval cost. Plug in SKU count, disapproval rate, AOV, conversion rate, and average daily clicks per SKU, see how much revenue evaporates per day, week, month and quarter.
Why disapprovals are silently expensive
A disapproved product earns zero impressions. If 8% of a 5,000-SKU catalogue is disapproved, you're invisible on 400 products — almost always concentrated in best-sellers (because top SKUs trigger more automated checks). The compound effect over a quarter is usually 5–10× what merchants estimate.
Common disapproval causes
- • Price mismatch between feed and landing page
- • Missing or invalid GTIN/MPN
- • Images too small or with overlaid text
- • Promotional text in titles (FREE SHIPPING, BEST!)
- • Wrong google_product_category for the SKU
- • Out of stock on the landing page but in_stock in the feed
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