Google Ads Quality Score Estimator
Estimate Quality Score from CTR, landing page experience and ad relevance, and see the CPC impact.
- • CTR rating — Google compares your CTR to other ads on the same keyword. Improve with better headlines + RSA assets.
- • Ad relevance — how well ad text matches the keyword. Improve by tighter ad groups (1 theme per group).
- • Landing page — load speed + on-page content matching ad/keyword + mobile UX.
About this tool
Quality Score (1-10) controls your CPC discount. Score of 10 = 50% lower CPC than score of 5 for the same ad rank. This estimator predicts your QS from CTR + ad relevance + landing page experience, and shows the CPC impact.
Why Quality Score is worth obsessing over
Quality Score (1-10) directly controls your CPC discount in Google's auction. A QS 10 ad pays roughly half the CPC of a QS 5 ad for the same ad rank — meaning every point of QS improvement compounds across every click for the lifetime of the campaign. It's the highest-ROI optimisation in Google Ads.
How to move each of the three levers
- • CTR rating — Google compares your CTR to other ads on the same keyword. Improve with better headlines, RSA asset variety, and assets (sitelinks, callouts, structured snippets).
- • Ad relevance — measures keyword-to-ad match. Improve with tighter ad groups (1 theme per group, 10-20 keywords max) and dynamic keyword insertion where appropriate.
- • Landing page experience — page speed + content relevance + mobile UX. Test the SERP snippet matches landing page intent.
Related
- • Break-Even CPC Calculator — your max profitable bid
- • tROAS ↔ tCPA Converter
More free tools
See all tools →Add or remove Portugal IVA (23% standard rate, plus reduced rates) on any amount. Inclusive and exclusive calculations.
Add or remove New Zealand GST (15% standard rate, plus reduced rates) on any amount. Inclusive and exclusive calculations.
Calculate the daily Pinterest Ads budget you need to exit learning and hit your target conversion volume.
Calculate the daily Spotify Ad Studio budget you need to exit learning and hit your target conversion volume.
Why wait? Try it free today.
Stop managing feeds manually. Start optimising with AI in 30 seconds.
- 100% free forever, no credit card required
- 1 brand, 1 feed, 100,000 products per feed
- Full AI Product Optimisation, Rule Engine, and 200+ channel exports
- Pay only for AI credits when you need them