Instagram Caption Character Counter
Count characters for Instagram captions (2,200 char limit) with truncation preview at ~125 chars.
About this tool
IG captions cap at 2,200 chars; only ~125 show in feed before "more". Hashtags count toward limit; max 30 hashtags per post.
Frequently asked questions
What is Instagram's caption character limit? +
2,200 characters maximum, including hashtags and emoji. Captions over the limit are silently truncated when you publish, you'll lose the end of your caption. The hard limit is the same on personal and business accounts and applies to feed posts, Reels, and IGTV.
How many characters of my caption are visible in feed? +
Approximately 125 characters before Instagram inserts the "more" tap to expand. Front-load your hook, CTA or key information in the first 125 characters. The exact cutoff depends on screen width and language, but 125 is a safe target.
Do hashtags count toward the 2,200 limit? +
Yes, every hashtag character is part of the caption's character count. With Instagram's 30-hashtag-per-post limit, hashtags can easily consume 500-700 characters of your caption budget if you use long ones.
Are emoji counted as one character or more? +
Most emoji count as 1 character; some compound emoji (skin-tone modifiers, gendered emoji like 👨💼) count as 2-4 characters due to the underlying Unicode joins. Our counter shows the true character count Instagram will see.
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