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International Pricing PPP Localiser

Localise your prices for international markets using purchasing power parity (PPP) adjustments.

Shopify Markets Any international ecommerce

US base price

Country	PPP multiplier	PPP-adjusted USD price
United States	1.00x	$49.00
Canada	0.85x	$41.65
United Kingdom	0.92x	$45.08
Germany	0.84x	$41.16
France	0.86x	$42.14
Australia	0.94x	$46.06
Japan	0.72x	$35.28
Singapore	0.86x	$42.14
South Korea	0.74x	$36.26
Mexico	0.49x	$24.01
Brazil	0.41x	$20.09
India	0.28x	$13.72
Indonesia	0.34x	$16.66
South Africa	0.45x	$22.05
Turkey	0.32x	$15.68
UAE	0.68x	$33.32
Saudi Arabia	0.55x	$26.95
Philippines	0.32x	$15.68
Vietnam	0.36x	$17.64

When to use PPP localisation

• Digital products and SaaS — common practice (Spotify, Netflix all do it)
• Physical goods — harder, because COGS doesn't drop with PPP
• Often, hybrid: keep COGS-heavy SKUs at flat USD; price digital add-ons by PPP
• Use as a starting point — your actual price-elasticity testing will tell you the right number

About this tool

A $30 product at USD purchasing power is a very different ask in India vs Norway. This tool suggests PPP-adjusted local prices using OECD-style multipliers, closer to what local shoppers can / will pay.

PPP vs FX — what each is for

FX rates tell you what one dollar buys in foreign currency right now. PPP (Purchasing Power Parity) tells you what one dollar buys in foreign goods and services — which for ecommerce pricing is usually more relevant. A $30 product converted at FX to ₹2,500 in India looks expensive to local shoppers who see local equivalents at ₹1,000. PPP-adjusted pricing closes that gap.

When PPP works for ecommerce

• Digital products and SaaS — universal. Spotify, Netflix, Notion all do it.
• Service add-ons — extended warranties, support tiers, installation.
• Physical goods — harder, because your COGS is the same regardless of where you sell. Hybrid: keep physical SKUs at flat USD; PPP-localise digital add-ons.