Ad calculators · 100% free
Lookalike Audience Size Estimator
Estimate lookalike audience size at 1%, 2%, 5%, 10% expansion, for Meta and Google.
Meta Google
| LAL % | Est. audience size |
|---|---|
| 1% | 3,300,000 |
| 2% | 6,600,000 |
| 3% | 9,900,000 |
| 5% | 16,500,000 |
| 10% | 33,000,000 |
Tightest LAL (1%)
Highest similarity but smallest pool
Loosest LAL (10%)
Largest pool but lowest match quality
About this tool
Each lookalike % covers ~1% of country population at that similarity tier. 1% US = ~3.3M, 10% US = ~33M.
More free tools
See all tools → Ad calculators
Social Proof Conversion Lift Calculator
Calculate conversion lift from adding social proof (reviews count, recent purchase pop-ups, customer count).
Ad calculators
Birthday Flow Revenue Calculator
Calculate revenue from birthday email flow, high open rates (50-70%) and CR (10-15%) when offer is right.
Ad calculators
Seat-Based Pricing Calculator
Calculate revenue from per-seat SaaS pricing model vs flat-tier, including seat creep dynamics.
Ad calculators
Zero-Party Data Survey ROI Calculator
Calculate ROI of post-purchase survey for zero-party data collection (preferences, intent, demographics).
Free forever · No card
Why wait? Try it free today.
Stop managing feeds manually. Start optimising with AI in 30 seconds.
- 100% free forever, no credit card required
- 1 brand, 1 feed, 100,000 products per feed
- Full AI Product Optimisation, Rule Engine, and 200+ channel exports
- Pay only for AI credits when you need them