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Loyalty Redemption Rate Calculator

Calculate redemption rate, % of issued points redeemed. Low rate = breakage opportunity but signals low value.

Loyalty
Redemption rate
42.00%
Low — members don't see value
Industry benchmark
40-70%
<25% = poor value, >80% = expensive

About this tool

Redemption rate <30% = customers don't value rewards. Over 80% = expensive but engaging.

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