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Net Revenue Retention (NRR) Calculator

Calculate Net Revenue Retention, the SaaS / subscription metric for cohort revenue growth or shrinkage.

SaaS Subscription D2C
Net Revenue Retention
100.0%
Net growth from existing cohort
Ending MRR
$80,000
Starting $80,000 → $80,000
NRR over 100% means expansion outpaces churn — a cohort grows revenue net of losses. The gold standard for SaaS and subscription D2C. Top-quartile SaaS: 130%+. Healthy subscription D2C: 100-115%.

About this tool

NRR = (starting MRR + expansion - contraction - churn) / starting MRR. NRR above 100% means a cohort grows revenue net of churn. The gold standard for SaaS and subscription D2C.

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