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Paid vs Organic Revenue Split Calculator

Calculate the optimal mix of paid vs organic revenue, for cashflow health and durable growth.

Marketing
Organic share of revenue
40.0%
Healthy: 30-50%
Paid share
60.0%
Total revenue
$300,000
Blended ROAS (paid only)
4.00x

About this tool

Healthy D2C has 30-50% organic. Calculator highlights paid dependency and growth math under both mixes.

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