Product Schema Markup Validator
Paste schema.org/Product JSON-LD and check it against Google's required and recommended fields.
About this tool
Validate your Product structured data for Google Merchant Listings and rich results. Catches missing required fields (name, image, offers), invalid price formats, missing review aggregates and more.
Why product schema matters
Schema.org Product markup powers Google Merchant Listings rich results — the free product cards that appear on the regular search page alongside Shopping Ads. Bing, ChatGPT, Perplexity and other AI search engines also lean heavily on this structured data when deciding what to surface for product queries.
Required Merchant Listing fields
- •
name - •
image(URL or array) - •
offers.price+offers.priceCurrency - •
offers.availability(recommended) - • At least one of
sku,gtin,mpn - •
brandfor branded products
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