Product Title Character Counter
See how your product title looks across Google, Meta, Amazon, eBay, TikTok and Bing, all at once.
Hard cap 150. Only ~70 chars visible on the desktop card, ~35 on mobile.
200 char hard cap. Instagram Shop and Advantage+ ads typically truncate around 40-65 chars.
Most categories cap at 200. Mobile truncates aggressively, lead with the most important keywords.
Hard cap 80. Use every character — eBay search heavily weights the title.
100 char cap. Lead with the benefit; the card truncates at ~34 chars on mobile feed.
Mirrors Google's 150-char cap and similar truncation behaviour.
200 char cap, with structured naming conventions per category in their style guide.
140 char cap. Front-load attributes; Etsy search weights title heavily.
About this tool
Each channel has different title limits and visible-character cutoffs. Paste your title and see exactly where each platform truncates, with character counts and live previews.
Channel title rules in a glance
- • Google Shopping: 150 char hard cap, ~70 visible desktop / ~35 mobile.
- • Meta Catalogs: 200 cap, IG Shop and Advantage+ truncate ~40–65.
- • Amazon: 200 cap, mobile truncates at ~50.
- • eBay: 80 cap — use every character.
- • TikTok Shop: 100 cap, mobile feed truncates at ~34.
- • Walmart: 200, with category-specific naming.
- • Etsy: 140.
Universal advice: lead with brand + product type + key attribute (size, colour, model). Every channel weights early words more heavily, both for ranking and for what the shopper actually sees before clicking through.
Frequently asked questions
What's Google Shopping's title character limit? +
150 characters hard cap. But only ~70 characters are visible on the desktop product card, and ~35 on mobile. Front-load the most important attributes (brand + product type + size/colour) before truncation.
What about Amazon, Meta, TikTok and eBay? +
Amazon: 200 (50 visible on mobile). Meta: 200 (~65 visible). TikTok Shop: 100 (~34 visible on mobile feed). eBay: 80 hard cap, use every character. Walmart: 200. Etsy: 140.
Why does my title look truncated even though it's under the limit? +
Character limit ≠ visible character count. Each channel renders the product card differently and truncates at the visual width, not the character count. This tool shows both, total characters and the visible cutoff per channel.
Should I put my brand at the start or end of the title? +
Branded D2C: brand at the start (lifts CTR and feed relevance for branded queries). Unbranded/marketplace: lead with product type + key attribute, brand at the end. Test both, Google's auctions reward whichever Google's matching algorithm correlates with your conversions.
More free tools
See all tools →Validate your Allegro Polish marketplace feed for 75-char title cap, category IDs and parameters.
Validate your Mercado Libre feed for 60-char title cap, listing type and required LATAM marketplace fields.
Validate your Zalando European fashion feed for size, color, material, gender and EU textile labelling compliance.
Validate credit card numbers using the Luhn algorithm. Detects Visa, Mastercard, Amex, Discover by BIN.
Why wait? Try it free today.
Stop managing feeds manually. Start optimising with AI in 30 seconds.
- 100% free forever, no credit card required
- 1 brand, 1 feed, 100,000 products per feed
- Full AI Product Optimisation, Rule Engine, and 200+ channel exports
- Pay only for AI credits when you need them